{"id":1527,"date":"2025-01-06T15:39:07","date_gmt":"2025-01-06T14:39:07","guid":{"rendered":"https:\/\/vanfittery.de\/datenschutz\/"},"modified":"2026-02-16T11:30:13","modified_gmt":"2026-02-16T10:30:13","slug":"ochrana-udaju","status":"publish","type":"page","link":"https:\/\/vanfittery.de\/cs\/datenschutz\/","title":{"rendered":"Ochrana \u00fadaj\u016f"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f<\/h1>\n\n\n\n<h2 class=\"wp-block-heading\">\u00davod<\/h2>\n\n\n\n<p>V n\u00e1sleduj\u00edc\u00edch z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f bychom v\u00e1s r\u00e1di informovali o tom, jak\u00e9 typy va\u0161ich osobn\u00edch \u00fadaj\u016f (d\u00e1le tak\u00e9 \u201e\u00fadaje\u201c) zpracov\u00e1v\u00e1me, k jak\u00fdm \u00fa\u010del\u016fm a v jak\u00e9m rozsahu. Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f se vztahuj\u00ed na ve\u0161ker\u00e9 zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f, kter\u00e9 prov\u00e1d\u00edme, a to jak v souvislosti s poskytov\u00e1n\u00edm na\u0161ich slu\u017eeb, tak zejm\u00e9na na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch, v mobiln\u00edch za\u0159\u00edzen\u00edch, jako\u017e i v r\u00e1mci extern\u00edch online prezentac\u00ed, jako jsou na\u0161e profily na soci\u00e1ln\u00edch s\u00edt\u00edch (d\u00e1le spole\u010dn\u011b jen \u201eonline nab\u00eddka\u201c).<\/p>\n\n\n\n<p>Pou\u017eit\u00e9 term\u00edny nejsou genderov\u011b specifick\u00e9.<\/p>\n\n\n\n<p>Stav: 16.02.2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Obsah<\/h2>\n\n\n\n<ul class=\"wp-block-list index\">\n<li><a class=\"index-link\" href=\"#m14\">\u00davod<\/a><\/li>\n\n\n\n<li><a class=\"index-link\" href=\"#m3\">Odpov\u011bdn\u00e1 osoba<\/a><\/li>\n\n\n\n<li><a class=\"index-link\" href=\"#mOverview\">P\u0159ehled zpracov\u00e1n\u00ed<\/a><\/li>\n\n\n\n<li><a class=\"index-link\" href=\"#m11\">Kontakt na pov\u011b\u0159ence pro ochranu osobn\u00edch \u00fadaj\u016f<\/a><\/li>\n\n\n\n<li><a class=\"index-link\" href=\"#m13\">P\u0159\u00edslu\u0161n\u00e9 pr\u00e1vn\u00ed z\u00e1klady<\/a><\/li>\n\n\n\n<li><a class=\"index-link\" href=\"#m27\">Bezpe\u010dnostn\u00ed opat\u0159en\u00ed<\/a><\/li>\n\n\n\n<li><a class=\"index-link\" href=\"#m25\">P\u0159ed\u00e1v\u00e1n\u00ed a zve\u0159ej\u0148ov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f<\/a><\/li>\n\n\n\n<li><a class=\"index-link\" href=\"#m24\">Zpracov\u00e1n\u00ed \u00fadaj\u016f ve t\u0159et\u00edch zem\u00edch<\/a><\/li>\n\n\n\n<li><a class=\"index-link\" href=\"#m134\">Pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie<\/a><\/li>\n\n\n\n<li><a class=\"index-link\" href=\"#m317\">Obchodn\u00ed a podnikatelsk\u00e9 slu\u017eby<\/a><\/li>\n\n\n\n<li><a class=\"index-link\" href=\"#m326\">Poskytovatel platebn\u00edch slu\u017eeb<\/a><\/li>\n\n\n\n<li><a class=\"index-link\" href=\"#m325\">Hodnocen\u00ed \u00fav\u011bru<\/a><\/li>\n\n\n\n<li><a class=\"index-link\" href=\"#m225\">Poskytov\u00e1n\u00ed online nab\u00eddky a webhostingu<\/a><\/li>\n\n\n\n<li><a class=\"index-link\" href=\"#m182\">Kontaktujte n\u00e1s<\/a><\/li>\n\n\n\n<li><a class=\"index-link\" href=\"#m17\">Zpravodaj a elektronick\u00e1 ozn\u00e1men\u00ed<\/a><\/li>\n\n\n\n<li><a class=\"index-link\" href=\"#m263\">Anal\u00fdza, monitorov\u00e1n\u00ed a optimalizace webu<\/a><\/li>\n\n\n\n<li><a class=\"index-link\" href=\"#m264\">Online marketing<\/a><\/li>\n\n\n\n<li><a class=\"index-link\" href=\"#m136\">P\u0159\u00edtomnost na soci\u00e1ln\u00edch s\u00edt\u00edch (soci\u00e1ln\u00ed m\u00e9dia)<\/a><\/li>\n\n\n\n<li><a class=\"index-link\" href=\"#m328\">Z\u00e1suvn\u00e9 moduly a vlo\u017een\u00e9 funkce a obsah<\/a><\/li>\n\n\n\n<li><a class=\"index-link\" href=\"#m12\">Vymaz\u00e1n\u00ed dat<\/a><\/li>\n\n\n\n<li><a class=\"index-link\" href=\"#m15\">Zm\u011bna a aktualizace z\u00e1sad ochrany osobn\u00edch \u00fadaj\u016f<\/a><\/li>\n\n\n\n<li><a class=\"index-link\" href=\"#m10\">Pr\u00e1va subjekt\u016f \u00fadaj\u016f<\/a><\/li>\n\n\n\n<li><a class=\"index-link\" href=\"#m42\">Definice pojm\u016f<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"m3\">Odpov\u011bdn\u00e1 osoba<\/h2>\n\n\n\n<p>VANFITTERY - CzoppikEngineering GmbH<br>Tobias Czoppik<br>Hlavn\u00ed ulice 40<br>84103 Postau<br>N\u011bmecko<\/p>\n\n\n\n<p><strong>E-mailov\u00e1 adresa:<\/strong> info@vanfittery.de<\/p>\n\n\n\n<p><strong>Telefon:<\/strong> +49 (0) 1512 \/ 412 42 96<\/p>\n\n\n\n<p><strong>Otisk:<\/strong> <a href=\"https:\/\/vanfittery.de\/cs\/otisk\/\">https:\/\/vanfittery.de\/impressum<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"mOverview\">P\u0159ehled zpracov\u00e1n\u00ed<\/h2>\n\n\n\n<p>N\u00e1sleduj\u00edc\u00ed p\u0159ehled shrnuje typy zpracov\u00e1van\u00fdch \u00fadaj\u016f a \u00fa\u010dely jejich zpracov\u00e1n\u00ed a odkazuje na subjekty \u00fadaj\u016f.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Typy zpracov\u00e1van\u00fdch \u00fadaj\u016f<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Invent\u00e1rn\u00ed \u00fadaje (nap\u0159. jm\u00e9na, adresy).<\/li>\n\n\n\n<li>\u00dadaje o obsahu (nap\u0159. polo\u017eky v online formul\u00e1\u0159\u00edch).<\/li>\n\n\n\n<li>Kontaktn\u00ed \u00fadaje (nap\u0159. e-mail, telefonn\u00ed \u010d\u00edsla).<\/li>\n\n\n\n<li>Meta\/komunika\u010dn\u00ed \u00fadaje (nap\u0159. informace o za\u0159\u00edzen\u00ed, IP adresy).<\/li>\n\n\n\n<li>\u00dadaje o pou\u017e\u00edv\u00e1n\u00ed (nap\u0159. nav\u0161t\u00edven\u00e9 webov\u00e9 str\u00e1nky, z\u00e1jem o obsah, doba p\u0159\u00edstupu).<\/li>\n\n\n\n<li>\u00fadaje o poloze (informace o zem\u011bpisn\u00e9 poloze za\u0159\u00edzen\u00ed nebo osoby).<\/li>\n\n\n\n<li>\u00dadaje o smlouv\u011b (nap\u0159. p\u0159edm\u011bt smlouvy, term\u00edn, kategorie z\u00e1kazn\u00edk\u016f).<\/li>\n\n\n\n<li>Platebn\u00ed \u00fadaje (nap\u0159. bankovn\u00ed \u00fadaje, faktury, historie plateb).<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Kategorie dot\u010den\u00fdch osob<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Obchodn\u00ed a smluvn\u00ed partne\u0159i.<\/li>\n\n\n\n<li>Z\u00fa\u010dastn\u011bn\u00e9 strany.<\/li>\n\n\n\n<li>Komunika\u010dn\u00ed partner.<\/li>\n\n\n\n<li>Z\u00e1kazn\u00edci.<\/li>\n\n\n\n<li>U\u017eivatel\u00e9 (nap\u0159. n\u00e1v\u0161t\u011bvn\u00edci webov\u00fdch str\u00e1nek, u\u017eivatel\u00e9 online slu\u017eeb).<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u00da\u010dely zpracov\u00e1n\u00ed<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Posouzen\u00ed \u00fav\u011bruschopnosti a \u00fav\u011brov\u00e9 bonity.<\/li>\n\n\n\n<li>Poskytov\u00e1n\u00ed na\u0161ich online slu\u017eeb a u\u017eivatelsk\u00e1 p\u0159\u00edv\u011btivost.<\/li>\n\n\n\n<li>Vyhodnocen\u00ed akce n\u00e1v\u0161t\u011bvy.<\/li>\n\n\n\n<li>Kancel\u00e1\u0159sk\u00e9 a organiza\u010dn\u00ed postupy.<\/li>\n\n\n\n<li>Sledov\u00e1n\u00ed nap\u0159\u00ed\u010d za\u0159\u00edzen\u00edmi (zpracov\u00e1n\u00ed u\u017eivatelsk\u00fdch \u00fadaj\u016f nap\u0159\u00ed\u010d za\u0159\u00edzen\u00edmi pro marketingov\u00e9 \u00fa\u010dely).<\/li>\n\n\n\n<li>P\u0159\u00edm\u00fd marketing (nap\u0159. e-mailem nebo po\u0161tou).<\/li>\n\n\n\n<li>Z\u00e1jmov\u00fd a behavior\u00e1ln\u00ed marketing.<\/li>\n\n\n\n<li>Kontaktn\u00ed dotazy a komunikace.<\/li>\n\n\n\n<li>m\u011b\u0159en\u00ed konverz\u00ed (m\u011b\u0159en\u00ed \u00fa\u010dinnosti marketingov\u00fdch opat\u0159en\u00ed).<\/li>\n\n\n\n<li>Profilov\u00e1n\u00ed (vytv\u00e1\u0159en\u00ed u\u017eivatelsk\u00fdch profil\u016f).<\/li>\n\n\n\n<li>Remarketing.<\/li>\n\n\n\n<li>M\u011b\u0159en\u00ed dosahu (nap\u0159. statistiky p\u0159\u00edstup\u016f, rozpozn\u00e1n\u00ed vracej\u00edc\u00edch se n\u00e1v\u0161t\u011bvn\u00edk\u016f).<\/li>\n\n\n\n<li>Bezpe\u010dnostn\u00ed opat\u0159en\u00ed.<\/li>\n\n\n\n<li>sledov\u00e1n\u00ed (nap\u0159. profilov\u00e1n\u00ed z\u00e1jm\u016f\/chov\u00e1n\u00ed, pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie).<\/li>\n\n\n\n<li>Poskytov\u00e1n\u00ed smluvn\u00edch slu\u017eeb a slu\u017eeb z\u00e1kazn\u00edk\u016fm.<\/li>\n\n\n\n<li>Spr\u00e1va a zodpov\u00edd\u00e1n\u00ed dotaz\u016f.<\/li>\n\n\n\n<li>Tvorba c\u00edlov\u00fdch skupin (ur\u010den\u00ed c\u00edlov\u00fdch skupin relevantn\u00edch pro marketingov\u00e9 \u00fa\u010dely nebo jin\u00e9 v\u00fdstupy obsahu).<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Automatizovan\u00e9 rozhodov\u00e1n\u00ed v jednotliv\u00fdch p\u0159\u00edpadech<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dav\u011brov\u00e1 zpr\u00e1va (rozhodnut\u00ed na z\u00e1klad\u011b kontroly \u00fav\u011bruschopnosti).<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"m13\">P\u0159\u00edslu\u0161n\u00e9 pr\u00e1vn\u00ed z\u00e1klady<\/h3>\n\n\n\n<p>V n\u00e1sleduj\u00edc\u00edm textu v\u00e1s informujeme o pr\u00e1vn\u00edm z\u00e1kladu obecn\u00e9ho na\u0159\u00edzen\u00ed o ochran\u011b osobn\u00edch \u00fadaj\u016f (GDPR), na jeho\u017e z\u00e1klad\u011b zpracov\u00e1v\u00e1me osobn\u00ed \u00fadaje. Upozor\u0148ujeme, \u017ee krom\u011b ustanoven\u00ed GDPR mohou platit vnitrost\u00e1tn\u00ed p\u0159edpisy o ochran\u011b osobn\u00edch \u00fadaj\u016f ve va\u0161\u00ed nebo na\u0161\u00ed zemi bydli\u0161t\u011b a s\u00eddla. Pokud se v jednotliv\u00fdch p\u0159\u00edpadech uplatn\u00ed i specifi\u010dt\u011bj\u0161\u00ed pr\u00e1vn\u00ed z\u00e1klady, budeme v\u00e1s o nich informovat v z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Souhlas (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. a) GDPR)<\/strong> - Subjekt \u00fadaj\u016f ud\u011blil souhlas se zpracov\u00e1n\u00edm sv\u00fdch osobn\u00edch \u00fadaj\u016f pro jeden nebo v\u00edce konkr\u00e9tn\u00edch \u00fa\u010del\u016f.<\/li>\n\n\n\n<li><strong>Pln\u011bn\u00ed smlouvy a p\u0159edsmluvn\u00ed dotazy (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. b) GDPR)<\/strong> - Zpracov\u00e1n\u00ed je nezbytn\u00e9 pro pln\u011bn\u00ed smlouvy, jej\u00ed\u017e smluvn\u00ed stranou je subjekt \u00fadaj\u016f, nebo pro p\u0159ijet\u00ed opat\u0159en\u00ed na \u017e\u00e1dost subjektu \u00fadaj\u016f p\u0159ed uzav\u0159en\u00edm smlouvy.<\/li>\n\n\n\n<li><strong>Pr\u00e1vn\u00ed povinnost (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. c) GDPR)<\/strong> - Zpracov\u00e1n\u00ed je nezbytn\u00e9 pro spln\u011bn\u00ed pr\u00e1vn\u00ed povinnosti, kter\u00e1 se na spr\u00e1vce vztahuje.<\/li>\n\n\n\n<li><strong>Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. f) GDPR)<\/strong> - Zpracov\u00e1n\u00ed je nezbytn\u00e9 pro \u00fa\u010dely opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f spr\u00e1vce nebo t\u0159et\u00ed strany, s v\u00fdjimkou p\u0159\u00edpad\u016f, kdy p\u0159ed t\u011bmito z\u00e1jmy maj\u00ed p\u0159ednost z\u00e1jmy nebo z\u00e1kladn\u00ed pr\u00e1va a svobody subjektu \u00fadaj\u016f, kter\u00e9 vy\u017eaduj\u00ed ochranu osobn\u00edch \u00fadaj\u016f.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"m27\">Bezpe\u010dnostn\u00ed opat\u0159en\u00ed<\/h2>\n\n\n\n<p>P\u0159ij\u00edm\u00e1me vhodn\u00e1 technick\u00e1 a organiza\u010dn\u00ed opat\u0159en\u00ed v souladu s pr\u00e1vn\u00edmi po\u017eadavky, p\u0159i\u010dem\u017e bereme v \u00favahu stav techniky, n\u00e1klady na proveden\u00ed a povahu, rozsah, okolnosti a \u00fa\u010dely zpracov\u00e1n\u00ed, jako\u017e i r\u016fznou pravd\u011bpodobnost v\u00fdskytu a rozsah ohro\u017een\u00ed pr\u00e1v a svobod fyzick\u00fdch osob, abychom zajistili \u00farove\u0148 ochrany odpov\u00eddaj\u00edc\u00ed dan\u00e9mu riziku.<\/p>\n\n\n\n<p>Tato opat\u0159en\u00ed zahrnuj\u00ed zejm\u00e9na zaji\u0161t\u011bn\u00ed d\u016fv\u011brnosti, integrity a dostupnosti \u00fadaj\u016f prost\u0159ednictv\u00edm kontroly fyzick\u00e9ho a elektronick\u00e9ho p\u0159\u00edstupu k \u00fadaj\u016fm, jako\u017e i p\u0159\u00edstupu, vkl\u00e1d\u00e1n\u00ed, zve\u0159ej\u0148ov\u00e1n\u00ed, zaji\u0161t\u011bn\u00ed dostupnosti a jejich odd\u011blen\u00ed. D\u00e1le jsme zavedli postupy, kter\u00e9 zaji\u0161\u0165uj\u00ed v\u00fdkon pr\u00e1v subjektu \u00fadaj\u016f, v\u00fdmaz \u00fadaj\u016f a reakce na ohro\u017een\u00ed \u00fadaj\u016f. Krom\u011b toho zohled\u0148ujeme ochranu osobn\u00edch \u00fadaj\u016f ji\u017e p\u0159i v\u00fdvoji a v\u00fdb\u011bru hardwaru, softwaru a proces\u016f v souladu se z\u00e1sadou ochrany \u00fadaj\u016f, a to prost\u0159ednictv\u00edm n\u00e1vrhu technologi\u00ed a v\u00fdchoz\u00edch nastaven\u00ed \u0161etrn\u00fdch k ochran\u011b \u00fadaj\u016f.<\/p>\n\n\n\n<p><strong>\u0160ifrov\u00e1n\u00ed SSL (https)<\/strong>Abychom ochr\u00e1nili va\u0161e \u00fadaje p\u0159en\u00e1\u0161en\u00e9 prost\u0159ednictv\u00edm na\u0161\u00ed online nab\u00eddky, pou\u017e\u00edv\u00e1me \u0161ifrov\u00e1n\u00ed SSL. Takov\u00e9 \u0161ifrovan\u00e9 spojen\u00ed pozn\u00e1te podle p\u0159edpony https:\/\/ v adresn\u00edm \u0159\u00e1dku prohl\u00ed\u017ee\u010de.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"m25\">P\u0159ed\u00e1v\u00e1n\u00ed a zve\u0159ej\u0148ov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f<\/h2>\n\n\n\n<p>V r\u00e1mci na\u0161eho zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f mohou b\u00fdt \u00fadaje p\u0159ed\u00e1v\u00e1ny jin\u00fdm org\u00e1n\u016fm, spole\u010dnostem, pr\u00e1vn\u011b samostatn\u00fdm organiza\u010dn\u00edm jednotk\u00e1m nebo osob\u00e1m nebo jim mohou b\u00fdt zp\u0159\u00edstupn\u011bny. P\u0159\u00edjemci t\u011bchto \u00fadaj\u016f mohou b\u00fdt nap\u0159\u00edklad platebn\u00ed instituce v souvislosti s platebn\u00edmi transakcemi, poskytovatel\u00e9 slu\u017eeb pov\u011b\u0159en\u00ed \u00fakoly v oblasti IT nebo poskytovatel\u00e9 slu\u017eeb a obsahu, kter\u00e9 jsou integrov\u00e1ny do webov\u00fdch str\u00e1nek. V takov\u00fdch p\u0159\u00edpadech dodr\u017eujeme z\u00e1konn\u00e9 po\u017eadavky a zejm\u00e9na uzav\u00edr\u00e1me s p\u0159\u00edjemci va\u0161ich \u00fadaj\u016f p\u0159\u00edslu\u0161n\u00e9 smlouvy nebo dohody, kter\u00e9 slou\u017e\u00ed k ochran\u011b va\u0161ich \u00fadaj\u016f.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"m24\">Zpracov\u00e1n\u00ed \u00fadaj\u016f ve t\u0159et\u00edch zem\u00edch<\/h2>\n\n\n\n<p>Pokud zpracov\u00e1v\u00e1me \u00fadaje ve t\u0159et\u00ed zemi (tj. mimo Evropskou unii (EU), Evropsk\u00fd hospod\u00e1\u0159sk\u00fd prostor (EHP)) nebo pokud zpracov\u00e1n\u00ed prob\u00edh\u00e1 v souvislosti s vyu\u017e\u00edv\u00e1n\u00edm slu\u017eeb t\u0159et\u00edch stran nebo sd\u011blov\u00e1n\u00edm \u010di p\u0159ed\u00e1v\u00e1n\u00edm \u00fadaj\u016f jin\u00fdm osob\u00e1m, org\u00e1n\u016fm nebo spole\u010dnostem, d\u011bje se tak pouze v souladu s pr\u00e1vn\u00edmi po\u017eadavky.<\/p>\n\n\n\n<p>Na z\u00e1klad\u011b v\u00fdslovn\u00e9ho souhlasu nebo smluvn\u011b \u010di z\u00e1konn\u011b po\u017eadovan\u00e9ho p\u0159ed\u00e1n\u00ed zpracov\u00e1v\u00e1me nebo nech\u00e1v\u00e1me zpracov\u00e1vat \u00fadaje pouze ve t\u0159et\u00edch zem\u00edch s uzn\u00e1vanou \u00farovn\u00ed ochrany \u00fadaj\u016f, smluvn\u011b zav\u00e1zan\u00fdch prost\u0159ednictv\u00edm tzv. standardn\u00edch ochrann\u00fdch dolo\u017eek Komise EU, p\u0159i existenci osv\u011bd\u010den\u00ed nebo z\u00e1vazn\u00fdch intern\u00edch p\u0159edpis\u016f o ochran\u011b \u00fadaj\u016f (\u010dl. 44 a\u017e 49 GDPR, informa\u010dn\u00ed str\u00e1nka Komise EU: <a href=\"https:\/\/ec.europa.eu\/info\/law\/law-topic\/data-protection\/international-dimension-data-protection_de\" target=\"_blank\" rel=\"noopener\">https:\/\/ec.europa.eu\/info\/law\/law-topic\/data-protection\/international-dimension-data-protection_de<\/a> ).<\/p>\n\n\n\n<p>V r\u00e1mci takzvan\u00e9ho \u201er\u00e1mce ochrany osobn\u00edch \u00fadaj\u016f\u201d (Data Privacy Framework - DPF) uznala Komise EU v r\u00e1mci rozhodnut\u00ed o odpov\u00eddaj\u00edc\u00ed ochran\u011b ze dne 10. \u010dervence 2023 \u00farove\u0148 ochrany \u00fadaj\u016f n\u011bkter\u00fdch spole\u010dnost\u00ed z USA za bezpe\u010dnou. Seznam certifikovan\u00fdch spole\u010dnost\u00ed i dal\u0161\u00ed informace o DPF naleznete na internetov\u00fdch str\u00e1nk\u00e1ch americk\u00e9ho ministerstva obchodu na adrese <a href=\"https:\/\/www.dataprivacyframework.gov\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.dataprivacyframework.gov\/<\/a> (v angli\u010dtin\u011b). V r\u00e1mci informac\u00ed o ochran\u011b osobn\u00edch \u00fadaj\u016f v\u00e1s informujeme o tom, kte\u0159\u00ed poskytovatel\u00e9 slu\u017eeb, kter\u00e9 vyu\u017e\u00edv\u00e1me, jsou certifikov\u00e1ni podle r\u00e1mce pro ochranu osobn\u00edch \u00fadaj\u016f.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"m134\">Pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie<\/h2>\n\n\n\n<p>Soubory cookie jsou mal\u00e9 textov\u00e9 soubory nebo jin\u00e9 pam\u011b\u0165ov\u00e9 pozn\u00e1mky, kter\u00e9 ukl\u00e1daj\u00ed informace v koncov\u00fdch za\u0159\u00edzen\u00edch a \u010dtou informace z koncov\u00fdch za\u0159\u00edzen\u00ed. Nap\u0159\u00edklad k ulo\u017een\u00ed stavu p\u0159ihl\u00e1\u0161en\u00ed do u\u017eivatelsk\u00e9ho \u00fa\u010dtu, obsahu n\u00e1kupn\u00edho ko\u0161\u00edku v e-shopu, nav\u0161t\u00edven\u00e9ho obsahu nebo funkc\u00ed pou\u017e\u00edvan\u00e9 online slu\u017eby. Soubory cookie mohou b\u00fdt tak\u00e9 pou\u017eity k r\u016fzn\u00fdm \u00fa\u010del\u016fm, nap\u0159. k zaji\u0161t\u011bn\u00ed funk\u010dnosti, bezpe\u010dnosti a pohodl\u00ed online nab\u00eddek a k vytv\u00e1\u0159en\u00ed anal\u00fdz tok\u016f n\u00e1v\u0161t\u011bvn\u00edk\u016f.<\/p>\n\n\n\n<p><strong>Pozn\u00e1mky k souhlasu: <\/strong>Soubory cookie pou\u017e\u00edv\u00e1me v souladu se z\u00e1konn\u00fdmi ustanoven\u00edmi. Proto od u\u017eivatel\u016f z\u00edsk\u00e1v\u00e1me p\u0159edchoz\u00ed souhlas, pokud to z\u00e1kon nevy\u017eaduje. Souhlas nen\u00ed vy\u017eadov\u00e1n zejm\u00e9na tehdy, pokud je ukl\u00e1d\u00e1n\u00ed a \u010dten\u00ed informac\u00ed, v\u010detn\u011b soubor\u016f cookie, nezbytn\u011b nutn\u00e9 k tomu, aby bylo mo\u017en\u00e9 u\u017eivateli poskytnout j\u00edm v\u00fdslovn\u011b po\u017eadovanou telemedi\u00e1ln\u00ed slu\u017ebu (tj. na\u0161i online nab\u00eddku). Odvolateln\u00fd souhlas je u\u017eivatel\u016fm jasn\u011b sd\u011blen a obsahuje informace o p\u0159\u00edslu\u0161n\u00e9m pou\u017eit\u00ed soubor\u016f cookie.<\/p>\n\n\n\n<p><strong>Informace o pr\u00e1vn\u00edm z\u00e1kladu ochrany \u00fadaj\u016f: <\/strong>Pr\u00e1vn\u00ed z\u00e1klad podle z\u00e1kona o ochran\u011b osobn\u00edch \u00fadaj\u016f, na jeho\u017e z\u00e1klad\u011b zpracov\u00e1v\u00e1me osobn\u00ed \u00fadaje u\u017eivatel\u016f pomoc\u00ed soubor\u016f cookie, z\u00e1vis\u00ed na tom, zda u\u017eivatele po\u017e\u00e1d\u00e1me o souhlas. Pokud u\u017eivatel\u00e9 souhlas\u00ed, je pr\u00e1vn\u00edm z\u00e1kladem pro zpracov\u00e1n\u00ed jejich \u00fadaj\u016f jimi ud\u011blen\u00fd souhlas. V opa\u010dn\u00e9m p\u0159\u00edpad\u011b budou \u00fadaje zpracov\u00e1van\u00e9 pomoc\u00ed soubor\u016f cookie zpracov\u00e1v\u00e1ny na z\u00e1klad\u011b na\u0161ich opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f (nap\u0159. p\u0159i obchodn\u00edm provozu na\u0161\u00ed online nab\u00eddky a zlep\u0161ov\u00e1n\u00ed jej\u00ed pou\u017eitelnosti) nebo, pokud se tak d\u011bje v souvislosti s pln\u011bn\u00edm na\u0161ich smluvn\u00edch z\u00e1vazk\u016f, pokud je pou\u017eit\u00ed soubor\u016f cookie nezbytn\u00e9 pro pln\u011bn\u00ed na\u0161ich smluvn\u00edch z\u00e1vazk\u016f. \u00da\u010dely, pro kter\u00e9 soubory cookie zpracov\u00e1v\u00e1me, vysv\u011btlujeme v r\u00e1mci t\u011bchto z\u00e1sad ochrany osobn\u00edch \u00fadaj\u016f nebo v r\u00e1mci na\u0161ich postup\u016f pro ud\u011blov\u00e1n\u00ed souhlasu a zpracov\u00e1n\u00ed.<\/p>\n\n\n\n<p><strong>Doba skladov\u00e1n\u00ed: <\/strong>Pokud jde o dobu ulo\u017een\u00ed, rozli\u0161uj\u00ed se n\u00e1sleduj\u00edc\u00ed typy soubor\u016f cookie:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Do\u010dasn\u00e9 soubory cookie (tak\u00e9: soubory cookie relace):<\/strong> Do\u010dasn\u00e9 soubory cookie se vyma\u017eou nejpozd\u011bji pot\u00e9, co u\u017eivatel opust\u00ed online slu\u017ebu a zav\u0159e sv\u00e9 koncov\u00e9 za\u0159\u00edzen\u00ed (nap\u0159. prohl\u00ed\u017ee\u010d nebo mobiln\u00ed aplikaci).<\/li>\n\n\n\n<li><strong>Trval\u00e9 soubory cookie:<\/strong> Trval\u00e9 soubory cookie z\u016fst\u00e1vaj\u00ed ulo\u017eeny i po zav\u0159en\u00ed koncov\u00e9ho za\u0159\u00edzen\u00ed. M\u016f\u017ee b\u00fdt nap\u0159\u00edklad ulo\u017een stav p\u0159ihl\u00e1\u0161en\u00ed nebo se m\u016f\u017ee p\u0159\u00edmo zobrazit obl\u00edben\u00fd obsah, kdy\u017e u\u017eivatel znovu nav\u0161t\u00edv\u00ed webovou str\u00e1nku. \u00dadaje o u\u017eivatel\u00edch shrom\u00e1\u017ed\u011bn\u00e9 pomoc\u00ed soubor\u016f cookie lze tak\u00e9 pou\u017e\u00edt k m\u011b\u0159en\u00ed dosahu. Pokud u\u017eivatel\u016fm neposkytneme v\u00fdslovn\u00e9 informace o typu a dob\u011b ulo\u017een\u00ed soubor\u016f cookie (nap\u0159. p\u0159i z\u00edsk\u00e1v\u00e1n\u00ed souhlasu), m\u011bli by u\u017eivatel\u00e9 p\u0159edpokl\u00e1dat, \u017ee soubory cookie jsou trval\u00e9 a mohou b\u00fdt ulo\u017eeny a\u017e po dobu dvou let.<\/li>\n<\/ul>\n\n\n\n<p><strong>Obecn\u00e9 informace o zru\u0161en\u00ed a n\u00e1mitce (opt-out): <\/strong> V z\u00e1vislosti na tom, zda je zpracov\u00e1n\u00ed zalo\u017eeno na souhlasu nebo z\u00e1konn\u00e9m povolen\u00ed, m\u00e1te mo\u017enost kdykoli odvolat sv\u016fj souhlas nebo vzn\u00e9st n\u00e1mitku proti zpracov\u00e1n\u00ed va\u0161ich \u00fadaj\u016f pomoc\u00ed technologi\u00ed cookies (souhrnn\u011b ozna\u010dov\u00e1no jako \u201eopt-out\u201c). Sv\u016fj nesouhlas m\u016f\u017eete zpo\u010d\u00e1tku deklarovat pomoc\u00ed nastaven\u00ed prohl\u00ed\u017ee\u010de, nap\u0159. deaktivac\u00ed pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie (i kdy\u017e to m\u016f\u017ee tak\u00e9 omezit funk\u010dnost na\u0161\u00ed online nab\u00eddky). N\u00e1mitku proti pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie pro \u00fa\u010dely online marketingu m\u016f\u017eete vzn\u00e9st tak\u00e9 prost\u0159ednictv\u00edm r\u016fzn\u00fdch slu\u017eeb, zejm\u00e9na v p\u0159\u00edpad\u011b sledov\u00e1n\u00ed, a to prost\u0159ednictv\u00edm webov\u00fdch str\u00e1nek <a href=\"https:\/\/optout.aboutads.info\" target=\"_blank\" rel=\"noopener\">https:\/\/optout.aboutads.info<\/a> a <a href=\"https:\/\/www.youronlinechoices.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.youronlinechoices.com\/<\/a> b\u00fdt prohl\u00e1\u0161ena. Dal\u0161\u00ed informace o tom, jak vzn\u00e9st n\u00e1mitku, z\u00edsk\u00e1te v r\u00e1mci informac\u00ed o poskytovatel\u00edch slu\u017eeb a pou\u017e\u00edvan\u00fdch souborech cookie.<\/p>\n\n\n\n<p><strong>Zpracov\u00e1n\u00ed \u00fadaj\u016f ze soubor\u016f cookie na z\u00e1klad\u011b souhlasu:<\/strong> Pou\u017e\u00edv\u00e1me postup spr\u00e1vy souhlasu se soubory cookie, v jeho\u017e r\u00e1mci m\u016f\u017ee u\u017eivatel z\u00edskat, spravovat a odvolat sv\u016fj souhlas s pou\u017e\u00edv\u00e1n\u00edm soubor\u016f cookie nebo se zpracov\u00e1n\u00edm a poskytovateli uveden\u00fdmi v postupu spr\u00e1vy souhlasu se soubory cookie. Prohl\u00e1\u0161en\u00ed o souhlasu se ukl\u00e1d\u00e1, aby nebylo nutn\u00e9 o n\u011bj znovu \u017e\u00e1dat a aby bylo mo\u017en\u00e9 souhlas prok\u00e1zat v souladu se z\u00e1konnou povinnost\u00ed. Souhlas m\u016f\u017ee b\u00fdt ulo\u017een na serveru a\/nebo v souboru cookie (tzv. opt-in cookie nebo pomoc\u00ed srovnateln\u00fdch technologi\u00ed), aby bylo mo\u017en\u00e9 souhlas p\u0159i\u0159adit u\u017eivateli nebo jeho za\u0159\u00edzen\u00ed. S v\u00fdhradou individu\u00e1ln\u00edch informac\u00ed o poskytovatel\u00edch slu\u017eeb spr\u00e1vy soubor\u016f cookie plat\u00ed n\u00e1sleduj\u00edc\u00ed informace: Souhlas m\u016f\u017ee b\u00fdt uchov\u00e1v\u00e1n po dobu a\u017e dvou let. Je vytvo\u0159en a ulo\u017een pseudonymn\u00ed identifik\u00e1tor u\u017eivatele s \u010dasem ud\u011blen\u00ed souhlasu, informace o rozsahu souhlasu (nap\u0159. kter\u00e9 kategorie soubor\u016f cookie a\/nebo poskytovatel\u00e9 slu\u017eeb), jako\u017e i pou\u017eit\u00fd prohl\u00ed\u017ee\u010d, syst\u00e9m a koncov\u00e9 za\u0159\u00edzen\u00ed.<\/p>\n\n\n\n<p><strong>N\u00e1stroj pro souhlas se soubory cookie:<\/strong><\/p>\n\n\n\n<p>Ke spr\u00e1v\u011b soubor\u016f cookie a podobn\u00fdch technologi\u00ed (sledovac\u00ed pixely, webov\u00e9 sign\u00e1ly atd.) a souvisej\u00edc\u00edch souhlas\u016f pou\u017e\u00edv\u00e1me n\u00e1stroj \u201eReal Cookie Banner\u201c. Podrobnosti o tom, jak n\u00e1stroj \u201eReal Cookie Banner\u201c funguje, najdete na adrese <a href=\"https:\/\/devowl.io\/de\/rcb\/datenverarbeitung\/\" rel=\"noreferrer noopener\" target=\"_blank\">https:\/\/devowl.io\/de\/rcb\/datenverarbeitung\/<\/a>.<\/p>\n\n\n\n<p>Pr\u00e1vn\u00edm z\u00e1kladem pro zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f v t\u00e9to souvislosti je \u010dl. 6 odst. 1 p\u00edsm. c) GDPR a \u010dl. 6 odst. 1 p\u00edsm. f) GDPR. Na\u0161\u00edm opr\u00e1vn\u011bn\u00fdm z\u00e1jmem je spr\u00e1va pou\u017e\u00edvan\u00fdch soubor\u016f cookie a podobn\u00fdch technologi\u00ed a souvisej\u00edc\u00edch souhlas\u016f.<\/p>\n\n\n\n<p>Poskytnut\u00ed osobn\u00edch \u00fadaj\u016f nen\u00ed smluvn\u011b vy\u017eadov\u00e1no ani nezbytn\u00e9 pro uzav\u0159en\u00ed smlouvy. Nejste povinni osobn\u00ed \u00fadaje poskytnout. Pokud osobn\u00ed \u00fadaje neposkytnete, nebudeme moci spravovat va\u0161e souhlasy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"m317\">Obchodn\u00ed a podnikatelsk\u00e9 slu\u017eby<\/h2>\n\n\n\n<p>Zpracov\u00e1v\u00e1me \u00fadaje na\u0161ich smluvn\u00edch a obchodn\u00edch partner\u016f, nap\u0159. z\u00e1kazn\u00edk\u016f a z\u00e1jemc\u016f (d\u00e1le spole\u010dn\u011b jen \u201esmluvn\u00ed partne\u0159i\u201c), v r\u00e1mci smluvn\u00edch a srovnateln\u00fdch pr\u00e1vn\u00edch vztah\u016f a souvisej\u00edc\u00edch opat\u0159en\u00ed a v r\u00e1mci komunikace se smluvn\u00edmi partnery (nebo p\u0159edsmluvn\u00ed), nap\u0159. za \u00fa\u010delem zodpov\u011bzen\u00ed dotaz\u016f.<\/p>\n\n\n\n<p>Tyto \u00fadaje zpracov\u00e1v\u00e1me za \u00fa\u010delem pln\u011bn\u00ed na\u0161ich smluvn\u00edch povinnost\u00ed, ochrany na\u0161ich pr\u00e1v a pro \u00fa\u010dely administrativn\u00edch \u00fakol\u016f spojen\u00fdch s t\u011bmito informacemi, jako\u017e i pro \u00fa\u010dely organizace podnik\u00e1n\u00ed. \u00dadaje smluvn\u00edch partner\u016f p\u0159ed\u00e1v\u00e1me t\u0159et\u00edm stran\u00e1m v r\u00e1mci platn\u00fdch pr\u00e1vn\u00edch p\u0159edpis\u016f pouze tehdy, pokud je to nezbytn\u00e9 pro v\u00fd\u0161e uveden\u00e9 \u00fa\u010dely nebo pro pln\u011bn\u00ed pr\u00e1vn\u00edch povinnost\u00ed nebo se souhlasem dot\u010den\u00fdch osob (nap\u0159. z\u00fa\u010dastn\u011bn\u00fdm telekomunika\u010dn\u00edm, dopravn\u00edm a jin\u00fdm pomocn\u00fdm slu\u017eb\u00e1m, jako\u017e i subdodavatel\u016fm, bank\u00e1m, da\u0148ov\u00fdm a pr\u00e1vn\u00edm poradc\u016fm, poskytovatel\u016fm platebn\u00edch slu\u017eeb nebo finan\u010dn\u00edm \u00fa\u0159ad\u016fm). O dal\u0161\u00edch form\u00e1ch zpracov\u00e1n\u00ed, nap\u0159. pro marketingov\u00e9 \u00fa\u010dely, budou smluvn\u00ed partne\u0159i informov\u00e1ni v r\u00e1mci t\u011bchto z\u00e1sad ochrany osobn\u00edch \u00fadaj\u016f.<\/p>\n\n\n\n<p>Smluvn\u00ed partnery informujeme o tom, kter\u00e9 \u00fadaje jsou pro v\u00fd\u0161e uveden\u00e9 \u00fa\u010dely vy\u017eadov\u00e1ny, a to p\u0159ed nebo b\u011bhem shroma\u017e\u010fov\u00e1n\u00ed \u00fadaj\u016f, nap\u0159. v online formul\u00e1\u0159\u00edch, prost\u0159ednictv\u00edm zvl\u00e1\u0161tn\u00edho ozna\u010den\u00ed (nap\u0159. barvy) nebo symbol\u016f (nap\u0159. hv\u011bzdi\u010dky nebo podobn\u00e9 symboly) nebo osobn\u011b.<\/p>\n\n\n\n<p>\u00dadaje vyma\u017eeme po uplynut\u00ed z\u00e1konn\u00fdch z\u00e1ru\u010dn\u00edch a srovnateln\u00fdch povinnost\u00ed, tj. zpravidla po 4 letech, pokud nejsou \u00fadaje ulo\u017eeny v z\u00e1kaznick\u00e9m \u00fa\u010dtu, nap\u0159. po dobu, po kterou mus\u00ed b\u00fdt uchov\u00e1v\u00e1ny z pr\u00e1vn\u00edch d\u016fvod\u016f archivace (nap\u0159. pro da\u0148ov\u00e9 \u00fa\u010dely, zpravidla 10 let). Pokud lh\u016fta v\u00fdslovn\u011b neza\u010d\u00edn\u00e1 konkr\u00e9tn\u00edm datem a trv\u00e1 alespo\u0148 jeden rok, za\u010d\u00edn\u00e1 automaticky koncem kalend\u00e1\u0159n\u00edho roku, ve kter\u00e9m do\u0161lo k ud\u00e1losti, je\u017e lh\u016ftu vyvolala. V p\u0159\u00edpad\u011b trvaj\u00edc\u00edch smluvn\u00edch vztah\u016f, v jejich\u017e r\u00e1mci jsou \u00fadaje uchov\u00e1v\u00e1ny, je ud\u00e1lost\u00ed zakl\u00e1daj\u00edc\u00ed b\u011bh lh\u016fty datum, kdy nabude \u00fa\u010dinnosti zru\u0161en\u00ed nebo jin\u00e9 ukon\u010den\u00ed pr\u00e1vn\u00edho vztahu. \u00dadaje, kter\u00e9 n\u00e1m smluvn\u00ed partner sd\u011blil v r\u00e1mci zak\u00e1zky, vyma\u017eeme v souladu se specifikac\u00ed zak\u00e1zky, zpravidla po ukon\u010den\u00ed zak\u00e1zky.<\/p>\n\n\n\n<p>Pokud k poskytov\u00e1n\u00ed na\u0161ich slu\u017eeb vyu\u017e\u00edv\u00e1me poskytovatele nebo platformy t\u0159et\u00edch stran, plat\u00ed ve vztahu mezi u\u017eivateli a poskytovateli podm\u00ednky a ozn\u00e1men\u00ed o ochran\u011b \u00fadaj\u016f p\u0159\u00edslu\u0161n\u00fdch poskytovatel\u016f nebo platforem t\u0159et\u00edch stran.<\/p>\n\n\n\n<p><strong>\u00da\u010det z\u00e1kazn\u00edka<\/strong>Smluvn\u00ed partne\u0159i si mohou v r\u00e1mci na\u0161\u00ed online nab\u00eddky vytvo\u0159it \u00fa\u010det (nap\u0159. z\u00e1kaznick\u00fd nebo u\u017eivatelsk\u00fd \u00fa\u010det, zkr\u00e1cen\u011b \u201ez\u00e1kaznick\u00fd \u00fa\u010det\u201c). Pokud je registrace z\u00e1kaznick\u00e9ho \u00fa\u010dtu vy\u017eadov\u00e1na, budou o tom smluvn\u00ed partne\u0159i informov\u00e1ni, stejn\u011b jako o informac\u00edch pot\u0159ebn\u00fdch k registraci. Z\u00e1kaznick\u00e9 \u00fa\u010dty nejsou ve\u0159ejn\u00e9 a nemohou b\u00fdt indexov\u00e1ny vyhled\u00e1va\u010di. V r\u00e1mci procesu registrace a n\u00e1sledn\u00fdch p\u0159ihl\u00e1\u0161en\u00ed a pou\u017e\u00edv\u00e1n\u00ed z\u00e1kaznick\u00e9ho \u00fa\u010dtu ukl\u00e1d\u00e1me IP adresy z\u00e1kazn\u00edk\u016f spolu s \u010dasy p\u0159\u00edstup\u016f, abychom mohli prok\u00e1zat registraci a zabr\u00e1nit p\u0159\u00edpadn\u00e9mu zneu\u017eit\u00ed z\u00e1kaznick\u00e9ho \u00fa\u010dtu.<\/p>\n\n\n\n<p>Pokud z\u00e1kazn\u00edci zru\u0161\u00ed sv\u016fj z\u00e1kaznick\u00fd \u00fa\u010det, budou \u00fadaje t\u00fdkaj\u00edc\u00ed se z\u00e1kaznick\u00e9ho \u00fa\u010dtu vymaz\u00e1ny, pokud jejich uchov\u00e1n\u00ed nen\u00ed vy\u017eadov\u00e1no z pr\u00e1vn\u00edch d\u016fvod\u016f. Z\u00e1kazn\u00edk je odpov\u011bdn\u00fd za z\u00e1lohov\u00e1n\u00ed sv\u00fdch \u00fadaj\u016f p\u0159i zru\u0161en\u00ed z\u00e1kaznick\u00e9ho \u00fa\u010dtu.<\/p>\n\n\n\n<p><strong>Ekonomick\u00e9 anal\u00fdzy a pr\u016fzkum trhu<\/strong>Z obchodn\u00edch d\u016fvod\u016f a za \u00fa\u010delem zji\u0161t\u011bn\u00ed tr\u017en\u00edch trend\u016f a p\u0159\u00e1n\u00ed smluvn\u00edch partner\u016f a u\u017eivatel\u016f analyzujeme \u00fadaje, kter\u00e9 m\u00e1me k dispozici o obchodn\u00edch transakc\u00edch, smlouv\u00e1ch, dotazech atd., p\u0159i\u010dem\u017e do skupiny subjekt\u016f \u00fadaj\u016f mohou pat\u0159it smluvn\u00ed partne\u0159i, z\u00e1jemci, z\u00e1kazn\u00edci, n\u00e1v\u0161t\u011bvn\u00edci a u\u017eivatel\u00e9 na\u0161\u00ed online nab\u00eddky.<\/p>\n\n\n\n<p>Anal\u00fdzy se prov\u00e1d\u011bj\u00ed pro \u00fa\u010dely hodnocen\u00ed podniku, marketingu a pr\u016fzkumu trhu (nap\u0159. pro ur\u010den\u00ed skupin z\u00e1kazn\u00edk\u016f s r\u016fzn\u00fdmi charakteristikami). Pokud jsou k dispozici, m\u016f\u017eeme zohlednit profily registrovan\u00fdch u\u017eivatel\u016f, v\u010detn\u011b jejich \u00fadaj\u016f, nap\u0159. o vyu\u017e\u00edvan\u00fdch slu\u017eb\u00e1ch. Tyto anal\u00fdzy slou\u017e\u00ed pouze n\u00e1m a nejsou zve\u0159ej\u0148ov\u00e1ny navenek, pokud se nejedn\u00e1 o anonymn\u00ed anal\u00fdzy se souhrnn\u00fdmi, tj. anonymizovan\u00fdmi hodnotami. D\u00e1le bereme ohled na soukrom\u00ed u\u017eivatel\u016f a \u00fadaje pro \u00fa\u010dely anal\u00fdzy zpracov\u00e1v\u00e1me pokud mo\u017eno pseudonymn\u011b, a pokud je to mo\u017en\u00e9, tak anonymn\u011b (nap\u0159. jako souhrnn\u00e9 \u00fadaje).<\/p>\n\n\n\n<p><strong>Obchod a e-commerce<\/strong>Zpracov\u00e1v\u00e1me \u00fadaje na\u0161ich z\u00e1kazn\u00edk\u016f, abychom jim umo\u017enili v\u00fdb\u011br, n\u00e1kup nebo objedn\u00e1vku vybran\u00fdch produkt\u016f, zbo\u017e\u00ed a souvisej\u00edc\u00edch slu\u017eeb, jako\u017e i jejich platbu a dod\u00e1n\u00ed nebo pln\u011bn\u00ed. Je-li to nezbytn\u00e9 pro vy\u0159\u00edzen\u00ed objedn\u00e1vky, vyu\u017e\u00edv\u00e1me k jej\u00edmu doru\u010den\u00ed nebo vy\u0159\u00edzen\u00ed pro na\u0161e z\u00e1kazn\u00edky poskytovatele slu\u017eeb, zejm\u00e9na po\u0161tovn\u00ed, spedi\u010dn\u00ed a p\u0159epravn\u00ed spole\u010dnosti. Ke zpracov\u00e1n\u00ed platebn\u00edch transakc\u00ed vyu\u017e\u00edv\u00e1me slu\u017eeb bank a poskytovatel\u016f platebn\u00edch slu\u017eeb. Po\u017eadovan\u00e9 informace jsou takto ozna\u010deny v procesu objedn\u00e1vky nebo srovnateln\u00e9ho n\u00e1kupu a zahrnuj\u00ed informace pot\u0159ebn\u00e9 pro doru\u010den\u00ed nebo poskytnut\u00ed a fakturaci, jako\u017e i kontaktn\u00ed \u00fadaje, aby bylo mo\u017en\u00e9 v\u00e9st p\u0159\u00edpadn\u00e9 konzultace.<\/p>\n\n\n\n<ul class=\"wp-block-list m-elements\">\n<li><strong>Zpracov\u00e1van\u00e9 typy dat:<\/strong> Invent\u00e1rn\u00ed \u00fadaje (nap\u0159. jm\u00e9na, adresy), platebn\u00ed \u00fadaje (nap\u0159. bankovn\u00ed \u00fadaje, faktury, historie plateb), kontaktn\u00ed \u00fadaje (nap\u0159. e-mail, telefonn\u00ed \u010d\u00edsla), smluvn\u00ed \u00fadaje (nap\u0159. p\u0159edm\u011bt smlouvy, doba trv\u00e1n\u00ed, kategorie z\u00e1kazn\u00edka), \u00fadaje o pou\u017e\u00edv\u00e1n\u00ed (nap\u0159. nav\u0161t\u00edven\u00e9 webov\u00e9 str\u00e1nky, z\u00e1jem o obsah, doba p\u0159\u00edstupu), meta\/komunika\u010dn\u00ed \u00fadaje (nap\u0159. informace o za\u0159\u00edzen\u00ed, IP adresy).<\/li>\n\n\n\n<li><strong>Dot\u010den\u00e9 osoby:<\/strong> zainteresovan\u00e9 strany, obchodn\u00ed a smluvn\u00ed partne\u0159i, z\u00e1kazn\u00edci.<\/li>\n\n\n\n<li><strong>\u00da\u010dely zpracov\u00e1n\u00ed:<\/strong> Poskytov\u00e1n\u00ed smluvn\u00edch slu\u017eeb a z\u00e1kaznick\u00e9 podpory, Kontaktn\u00ed po\u017eadavky a komunikace, Kancel\u00e1\u0159sk\u00e9 a organiza\u010dn\u00ed postupy, Spr\u00e1va a reakce na dotazy, Bezpe\u010dnostn\u00ed opat\u0159en\u00ed, Sledov\u00e1n\u00ed konverz\u00ed, Marketing zalo\u017een\u00fd na z\u00e1jmech a chov\u00e1n\u00ed, Profilov\u00e1n\u00ed (vytv\u00e1\u0159en\u00ed u\u017eivatelsk\u00fdch profil\u016f).<\/li>\n\n\n\n<li><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Pln\u011bn\u00ed smlouvy a p\u0159edsmluvn\u00ed dotazy (\u010dl. 6 odst. 1 S. 1 p\u00edsm. b) GDPR), Pr\u00e1vn\u00ed povinnost (\u010dl. 6 odst. 1 S. 1 p\u00edsm. c) GDPR), Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 S. 1 p\u00edsm. f) GDPR).<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"m326\">Poskytovatel platebn\u00edch slu\u017eeb<\/h2>\n\n\n\n<p>V r\u00e1mci smluvn\u00edch a jin\u00fdch pr\u00e1vn\u00edch vztah\u016f, z d\u016fvodu z\u00e1konn\u00fdch povinnost\u00ed nebo na z\u00e1klad\u011b na\u0161ich opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f nab\u00edz\u00edme subjekt\u016fm \u00fadaj\u016f efektivn\u00ed a bezpe\u010dn\u00e9 platebn\u00ed mo\u017enosti a krom\u011b bank a \u00fav\u011brov\u00fdch instituc\u00ed vyu\u017e\u00edv\u00e1me i dal\u0161\u00ed poskytovatele platebn\u00edch slu\u017eeb (d\u00e1le spole\u010dn\u011b jen \u201eposkytovatel\u00e9 platebn\u00edch slu\u017eeb\u201c).<\/p>\n\n\n\n<p>\u00dadaje zpracov\u00e1van\u00e9 poskytovateli platebn\u00edch slu\u017eeb zahrnuj\u00ed invent\u00e1rn\u00ed \u00fadaje, jako je jm\u00e9no a adresa, bankovn\u00ed \u00fadaje, jako jsou \u010d\u00edsla \u00fa\u010dt\u016f nebo kreditn\u00edch karet, hesla, TAN a kontroln\u00ed sou\u010dty, a tak\u00e9 informace t\u00fdkaj\u00edc\u00ed se smlouvy, celkov\u00e9 \u010d\u00e1stky a p\u0159\u00edjemce. Tyto informace jsou nezbytn\u00e9 k prov\u00e1d\u011bn\u00ed transakc\u00ed. Zadan\u00e9 \u00fadaje v\u0161ak zpracov\u00e1vaj\u00ed a ukl\u00e1daj\u00ed pouze poskytovatel\u00e9 platebn\u00edch slu\u017eeb. To znamen\u00e1, \u017ee nedost\u00e1v\u00e1me \u017e\u00e1dn\u00e9 informace t\u00fdkaj\u00edc\u00ed se \u00fa\u010dtu nebo kreditn\u00ed karty, ale pouze informace s potvrzen\u00edm nebo negativn\u00ed informace o platb\u011b. Za ur\u010dit\u00fdch okolnost\u00ed mohou b\u00fdt \u00fadaje poskytovateli platebn\u00edch slu\u017eeb p\u0159ed\u00e1ny \u00fav\u011brov\u00fdm agentur\u00e1m. \u00da\u010delem tohoto p\u0159enosu je ov\u011b\u0159en\u00ed toto\u017enosti a \u00fav\u011bruschopnosti. Prostudujte si pros\u00edm v\u0161eobecn\u00e9 podm\u00ednky a informace o ochran\u011b \u00fadaj\u016f poskytovatel\u016f platebn\u00edch slu\u017eeb.<\/p>\n\n\n\n<p>Platebn\u00ed transakce podl\u00e9haj\u00ed podm\u00ednk\u00e1m a upozorn\u011bn\u00edm na ochranu \u00fadaj\u016f p\u0159\u00edslu\u0161n\u00fdch poskytovatel\u016f platebn\u00edch slu\u017eeb, kter\u00e9 jsou k dispozici na p\u0159\u00edslu\u0161n\u00fdch webov\u00fdch str\u00e1nk\u00e1ch nebo v transak\u010dn\u00edch aplikac\u00edch. Odkazujeme na n\u011b i v p\u0159\u00edpad\u011b dal\u0161\u00edch informac\u00ed a uplatn\u011bn\u00ed pr\u00e1v na zru\u0161en\u00ed, informace a dal\u0161\u00edch pr\u00e1v subjekt\u016f \u00fadaj\u016f.<\/p>\n\n\n\n<ul class=\"wp-block-list m-elements\">\n<li><strong>Zpracov\u00e1van\u00e9 typy dat:<\/strong> \u00dadaje o z\u00e1sob\u00e1ch (nap\u0159. jm\u00e9na, adresy), platebn\u00ed \u00fadaje (nap\u0159. bankovn\u00ed \u00fadaje, faktury, historie plateb), smluvn\u00ed \u00fadaje (nap\u0159. p\u0159edm\u011bt smlouvy, term\u00edn, kategorie z\u00e1kazn\u00edk\u016f), \u00fadaje o pou\u017e\u00edv\u00e1n\u00ed (nap\u0159. nav\u0161t\u00edven\u00e9 webov\u00e9 str\u00e1nky, z\u00e1jem o obsah, doba p\u0159\u00edstupu), meta\/komunika\u010dn\u00ed \u00fadaje (nap\u0159. informace o za\u0159\u00edzen\u00ed, IP adresy).<\/li>\n\n\n\n<li><strong>Dot\u010den\u00e9 osoby:<\/strong> Z\u00e1kazn\u00edci, zainteresovan\u00e9 strany.<\/li>\n\n\n\n<li><strong>\u00da\u010dely zpracov\u00e1n\u00ed:<\/strong> Poskytov\u00e1n\u00ed smluvn\u00edch slu\u017eeb a slu\u017eeb z\u00e1kazn\u00edk\u016fm.<\/li>\n\n\n\n<li><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Pln\u011bn\u00ed smlouvy a p\u0159edsmluvn\u00ed dotazy (\u010dl. 6 odst. 1 S. 1 p\u00edsm. b) GDPR), opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 S. 1 p\u00edsm. f) GDPR).<\/li>\n<\/ul>\n\n\n\n<p><strong>Pou\u017e\u00edvan\u00e9 slu\u017eby a poskytovatel\u00e9 slu\u017eeb:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list m-elements\">\n<li><strong>PayPal:<\/strong> Platebn\u00ed slu\u017eby a \u0159e\u0161en\u00ed (nap\u0159. PayPal, PayPal Plus, Braintree); poskytovatel slu\u017eeb: S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg; Webov\u00e9 str\u00e1nky: PayPal (Europe) S.\u00e0 r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg: <a href=\"https:\/\/www.paypal.com\/de\" target=\"_blank\" rel=\"noopener\">https:\/\/www.paypal.com\/de<\/a>; Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f: <a href=\"https:\/\/www.paypal.com\/de\/webapps\/mpp\/ua\/privacy-full\" target=\"_blank\" rel=\"noopener\">https:\/\/www.paypal.com\/de\/webapps\/mpp\/ua\/privacy-full<\/a>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"m325\">Poskytov\u00e1n\u00ed online nab\u00eddky a webhostingu<\/h2>\n\n\n\n<p>Abychom mohli bezpe\u010dn\u011b a efektivn\u011b poskytovat na\u0161i online nab\u00eddku, vyu\u017e\u00edv\u00e1me slu\u017eeb jednoho nebo v\u00edce poskytovatel\u016f webhostingu, z jejich\u017e server\u016f (nebo jimi spravovan\u00fdch server\u016f) lze k online nab\u00eddce p\u0159istupovat. Pro tyto \u00fa\u010dely m\u016f\u017eeme vyu\u017e\u00edvat slu\u017eeb infrastruktury a platformy, v\u00fdpo\u010detn\u00ed kapacity, \u00falo\u017en\u00e9ho prostoru a datab\u00e1zov\u00fdch slu\u017eeb, jako\u017e i slu\u017eeb zabezpe\u010den\u00ed a technick\u00e9 \u00fadr\u017eby.<\/p>\n\n\n\n<p>\u00dadaje zpracov\u00e1van\u00e9 v r\u00e1mci poskytov\u00e1n\u00ed hostingov\u00e9 slu\u017eby mohou zahrnovat ve\u0161ker\u00e9 informace t\u00fdkaj\u00edc\u00ed se u\u017eivatel\u016f na\u0161\u00ed online slu\u017eby, kter\u00e9 vznikaj\u00ed p\u0159i jej\u00edm pou\u017e\u00edv\u00e1n\u00ed a komunikaci. Pravideln\u011b se jedn\u00e1 o IP adresu, kter\u00e1 je nezbytn\u00e1 k tomu, aby bylo mo\u017en\u00e9 doru\u010dit obsah online nab\u00eddek prohl\u00ed\u017ee\u010d\u016fm, a v\u0161echny vstupy proveden\u00e9 v r\u00e1mci na\u0161\u00ed online nab\u00eddky nebo z webov\u00fdch str\u00e1nek.<\/p>\n\n\n\n<p><strong>Odes\u00edl\u00e1n\u00ed a hostov\u00e1n\u00ed e-mail\u016f<\/strong>Webhostingov\u00e9 slu\u017eby, kter\u00e9 pou\u017e\u00edv\u00e1me, zahrnuj\u00ed tak\u00e9 odes\u00edl\u00e1n\u00ed, p\u0159ij\u00edm\u00e1n\u00ed a ukl\u00e1d\u00e1n\u00ed e-mail\u016f. Pro tyto \u00fa\u010dely jsou zpracov\u00e1v\u00e1ny adresy p\u0159\u00edjemc\u016f a odes\u00edlatel\u016f, jako\u017e i dal\u0161\u00ed informace t\u00fdkaj\u00edc\u00ed se odes\u00edl\u00e1n\u00ed e-mail\u016f (nap\u0159. z\u00fa\u010dastn\u011bn\u00ed poskytovatel\u00e9) a obsah p\u0159\u00edslu\u0161n\u00fdch e-mail\u016f. V\u00fd\u0161e uveden\u00e9 \u00fadaje mohou b\u00fdt zpracov\u00e1v\u00e1ny tak\u00e9 za \u00fa\u010delem rozpozn\u00e1n\u00ed SPAMu. Upozor\u0148ujeme, \u017ee e-maily na internetu se zpravidla nepos\u00edlaj\u00ed v \u0161ifrovan\u00e9 podob\u011b. E-maily jsou zpravidla \u0161ifrov\u00e1ny b\u011bhem p\u0159epravy, nikoli v\u0161ak na serverech, ze kter\u00fdch jsou odes\u00edl\u00e1ny a p\u0159ij\u00edm\u00e1ny (pokud nen\u00ed pou\u017eita metoda end-to-end \u0161ifrov\u00e1n\u00ed). Nem\u016f\u017eeme proto p\u0159evz\u00edt \u017e\u00e1dnou odpov\u011bdnost za p\u0159enosovou cestu e-mail\u016f mezi odes\u00edlatelem a p\u0159ijet\u00edm na na\u0161em serveru.<\/p>\n\n\n\n<p><strong>Shroma\u017e\u010fov\u00e1n\u00ed p\u0159\u00edstupov\u00fdch \u00fadaj\u016f a soubor\u016f protokolu<\/strong>My sami (nebo n\u00e1\u0161 poskytovatel webhostingu) shroma\u017e\u010fujeme \u00fadaje o ka\u017ed\u00e9m p\u0159\u00edstupu k serveru (tzv. soubory protokolu serveru). Soubory protokolu serveru mohou obsahovat adresu a n\u00e1zev webov\u00fdch str\u00e1nek a soubor\u016f, ke kter\u00fdm se p\u0159istupuje, datum a \u010das p\u0159\u00edstupu, p\u0159enesen\u00e9 objemy dat, ozn\u00e1men\u00ed o \u00fasp\u011b\u0161n\u00e9m p\u0159\u00edstupu, typ a verzi prohl\u00ed\u017ee\u010de, opera\u010dn\u00ed syst\u00e9m u\u017eivatele, URL odkazu (d\u0159\u00edve nav\u0161t\u00edven\u00e1 str\u00e1nka) a zpravidla tak\u00e9 IP adresy a poskytovatele, kter\u00fd \u017e\u00e1dost podal.<\/p>\n\n\n\n<p>Soubory protokol\u016f server\u016f mohou b\u00fdt pou\u017eity pro bezpe\u010dnostn\u00ed \u00fa\u010dely, nap\u0159. aby se zabr\u00e1nilo p\u0159et\u00ed\u017een\u00ed server\u016f (zejm\u00e9na v p\u0159\u00edpad\u011b zneu\u017eit\u00ed, tzv. \u00fatok\u016f DDoS) a aby se zajistilo vyu\u017eit\u00ed server\u016f a jejich stabilita.<\/p>\n\n\n\n<ul class=\"wp-block-list m-elements\">\n<li><strong>Zpracov\u00e1van\u00e9 typy dat:<\/strong> \u00dadaje o obsahu (nap\u0159. polo\u017eky v online formul\u00e1\u0159\u00edch), \u00fadaje o pou\u017e\u00edv\u00e1n\u00ed (nap\u0159. nav\u0161t\u00edven\u00e9 webov\u00e9 str\u00e1nky, z\u00e1jem o obsah, doba p\u0159\u00edstupu), meta\/komunika\u010dn\u00ed \u00fadaje (nap\u0159. informace o za\u0159\u00edzen\u00ed, IP adresy).<\/li>\n\n\n\n<li><strong>Dot\u010den\u00e9 osoby:<\/strong> U\u017eivatel\u00e9 (nap\u0159. n\u00e1v\u0161t\u011bvn\u00edci webov\u00fdch str\u00e1nek, u\u017eivatel\u00e9 online slu\u017eeb).<\/li>\n\n\n\n<li><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. f) GDPR).<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"m182\">Kontaktujte n\u00e1s<\/h2>\n\n\n\n<p>P\u0159i kontaktu s n\u00e1mi (nap\u0159. prost\u0159ednictv\u00edm kontaktn\u00edho formul\u00e1\u0159e, e-mailu, telefonu nebo soci\u00e1ln\u00edch m\u00e9di\u00ed) budou \u00fadaje tazatel\u016f zpracov\u00e1ny v rozsahu nezbytn\u00e9m pro zodpov\u011bzen\u00ed kontaktn\u00edch dotaz\u016f a p\u0159\u00edpadn\u00fdch po\u017eadovan\u00fdch opat\u0159en\u00ed.<\/p>\n\n\n\n<p>Reakce na kontaktn\u00ed dotazy v r\u00e1mci smluvn\u00edch nebo p\u0159edsmluvn\u00edch vztah\u016f je prov\u00e1d\u011bna za \u00fa\u010delem pln\u011bn\u00ed na\u0161ich smluvn\u00edch povinnost\u00ed nebo za \u00fa\u010delem odpov\u011bdi na (p\u0159ed)smluvn\u00ed dotazy a jinak na z\u00e1klad\u011b opr\u00e1vn\u011bn\u00e9ho z\u00e1jmu na odpov\u011bdi na dotazy.<\/p>\n\n\n\n<ul class=\"wp-block-list m-elements\">\n<li><strong>Zpracov\u00e1van\u00e9 typy dat:<\/strong> Invent\u00e1rn\u00ed \u00fadaje (nap\u0159. jm\u00e9na, adresy), kontaktn\u00ed \u00fadaje (nap\u0159. e-mail, telefonn\u00ed \u010d\u00edsla), \u00fadaje o obsahu (nap\u0159. polo\u017eky v online formul\u00e1\u0159\u00edch), \u00fadaje o pou\u017e\u00edv\u00e1n\u00ed (nap\u0159. nav\u0161t\u00edven\u00e9 webov\u00e9 str\u00e1nky, z\u00e1jem o obsah, doba p\u0159\u00edstupu), meta\/komunika\u010dn\u00ed \u00fadaje (nap\u0159. informace o za\u0159\u00edzen\u00ed, IP adresy).<\/li>\n\n\n\n<li><strong>Dot\u010den\u00e9 osoby:<\/strong> Komunika\u010dn\u00ed partne\u0159i, zainteresovan\u00e9 strany.<\/li>\n\n\n\n<li><strong>\u00da\u010dely zpracov\u00e1n\u00ed:<\/strong> Kontaktn\u00ed dotazy a komunikace, administrativa a zodpov\u00edd\u00e1n\u00ed dotaz\u016f.<\/li>\n\n\n\n<li><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Pln\u011bn\u00ed smlouvy a p\u0159edsmluvn\u00ed dotazy (\u010dl. 6 odst. 1 S. 1 p\u00edsm. b) GDPR), opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 S. 1 p\u00edsm. f) GDPR).<\/li>\n<\/ul>\n\n\n\n<p><strong>Pou\u017e\u00edvan\u00e9 slu\u017eby a poskytovatel\u00e9 slu\u017eeb:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list m-elements\">\n<li><strong>Kontaktn\u00ed formul\u00e1\u0159: <\/strong>Pokud n\u00e1s u\u017eivatel\u00e9 kontaktuj\u00ed prost\u0159ednictv\u00edm na\u0161eho kontaktn\u00edho formul\u00e1\u0159e, e-mailu nebo jin\u00fdch komunika\u010dn\u00edch kan\u00e1l\u016f, zpracov\u00e1v\u00e1me \u00fadaje, kter\u00e9 n\u00e1m v t\u00e9to souvislosti poskytli, abychom mohli zpracovat sd\u011blen\u00fd po\u017eadavek. Za t\u00edmto \u00fa\u010delem zpracov\u00e1v\u00e1me osobn\u00ed \u00fadaje v r\u00e1mci p\u0159edsmluvn\u00edch a smluvn\u00edch obchodn\u00edch vztah\u016f, pokud je to nezbytn\u00e9 pro jejich pln\u011bn\u00ed, a jinak na z\u00e1klad\u011b na\u0161ich opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f, jako\u017e i z\u00e1jm\u016f komunika\u010dn\u00edch partner\u016f na reakci na obavy a na\u0161ich z\u00e1konn\u00fdch povinnost\u00ed uchov\u00e1v\u00e1n\u00ed.<\/li>\n\n\n\n<li><strong>N\u00e1pov\u011bda pro skauty:<\/strong> Spr\u00e1va \u017e\u00e1dost\u00ed o kontakt a komunikace; poskytovatel slu\u017eeb: Tremont St, Boston, MA 02111-1338, USA; Webov\u00e9 str\u00e1nky: <a href=\"https:\/\/www.helpscout.net\" target=\"_blank\" rel=\"noopener\">https:\/\/www.helpscout.net<\/a>; Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f: <a href=\"https:\/\/www.helpscout.net\/company\/legal\/privacy\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.helpscout.net\/company\/legal\/privacy\/<\/a>; Z\u00e1klad pro p\u0159ed\u00e1v\u00e1n\u00ed do t\u0159et\u00edch zem\u00ed: standardn\u00ed smluvn\u00ed dolo\u017eky (<a href=\"https:\/\/www.helpscout.com\/company\/legal\/dpa\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.helpscout.com\/company\/legal\/dpa\/<\/a>); smlouva o zpracov\u00e1n\u00ed objedn\u00e1vky: <a href=\"https:\/\/www.helpscout.com\/company\/legal\/dpa\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.helpscout.com\/company\/legal\/dpa\/<\/a>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"m17\">Zpravodaj a elektronick\u00e1 ozn\u00e1men\u00ed<\/h2>\n\n\n\n<p>Newslettery, e-maily a jin\u00e1 elektronick\u00e1 ozn\u00e1men\u00ed (d\u00e1le jen \u201enewsletter\u201c) zas\u00edl\u00e1me pouze se souhlasem p\u0159\u00edjemce nebo na z\u00e1klad\u011b z\u00e1konn\u00e9ho zmocn\u011bn\u00ed. Pokud je obsah newsletteru v\u00fdslovn\u011b pops\u00e1n p\u0159i registraci k odb\u011bru newsletteru, je pro souhlas u\u017eivatele rozhoduj\u00edc\u00ed. V ostatn\u00edch p\u0159\u00edpadech na\u0161e newslettery obsahuj\u00ed informace o na\u0161ich slu\u017eb\u00e1ch a o n\u00e1s.<\/p>\n\n\n\n<p>Pro p\u0159ihl\u00e1\u0161en\u00ed k odb\u011bru na\u0161ich zpravodaj\u016f zpravidla sta\u010d\u00ed uv\u00e9st svou e-mailovou adresu. M\u016f\u017eeme v\u00e1s v\u0161ak po\u017e\u00e1dat o uveden\u00ed jm\u00e9na, abychom v\u00e1s mohli v newsletteru osobn\u011b oslovit, nebo o dal\u0161\u00ed informace, pokud je to pro \u00fa\u010dely newsletteru nezbytn\u00e9.<\/p>\n\n\n\n<p><strong>Postup dvojit\u00e9ho p\u0159ihl\u00e1\u0161en\u00ed:<\/strong> Registrace k odb\u011bru na\u0161eho newsletteru prob\u00edh\u00e1 v\u017edy takzvan\u00fdm double opt-in postupem. To znamen\u00e1, \u017ee po registraci obdr\u017e\u00edte e-mail s \u017e\u00e1dost\u00ed o potvrzen\u00ed registrace. Toto potvrzen\u00ed je nezbytn\u00e9, aby se nikdo nemohl zaregistrovat s e-mailov\u00fdmi adresami jin\u00fdch osob. P\u0159ihl\u00e1\u0161en\u00ed k odb\u011bru newsletteru se zaznamen\u00e1v\u00e1, aby bylo mo\u017en\u00e9 prok\u00e1zat proces registrace v souladu se z\u00e1konn\u00fdmi po\u017eadavky. To zahrnuje ulo\u017een\u00ed \u010dasu registrace a potvrzen\u00ed, jako\u017e i IP adresy. Zaznamen\u00e1vaj\u00ed se tak\u00e9 zm\u011bny va\u0161ich \u00fadaj\u016f ulo\u017een\u00e9 poskytovatelem rozes\u00edlac\u00edch slu\u017eeb.<\/p>\n\n\n\n<p><strong>V\u00fdmaz a omezen\u00ed zpracov\u00e1n\u00ed: <\/strong> Odhl\u00e1\u0161en\u00e9 e-mailov\u00e9 adresy m\u016f\u017eeme na z\u00e1klad\u011b na\u0161ich opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f uchov\u00e1vat a\u017e po dobu t\u0159\u00ed let, ne\u017e je vyma\u017eeme, abychom mohli prok\u00e1zat, \u017ee souhlas byl ud\u011blen d\u0159\u00edve. Zpracov\u00e1n\u00ed t\u011bchto \u00fadaj\u016f je omezeno na \u00fa\u010dely p\u0159\u00edpadn\u00e9 obrany proti \u017ealob\u00e1m. Individu\u00e1ln\u00ed \u017e\u00e1dost o v\u00fdmaz je mo\u017en\u00e1 kdykoli za p\u0159edpokladu, \u017ee je sou\u010dasn\u011b potvrzena d\u0159\u00edv\u011bj\u0161\u00ed existence souhlasu. V p\u0159\u00edpad\u011b povinnosti trvale dodr\u017eovat n\u00e1mitky si vyhrazujeme pr\u00e1vo ulo\u017eit e-mailovou adresu na \u010dernou listinu v\u00fdhradn\u011b pro tento \u00fa\u010del.<\/p>\n\n\n\n<p>Proces registrace je zaznamen\u00e1v\u00e1n na z\u00e1klad\u011b na\u0161ich opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f za \u00fa\u010delem ov\u011b\u0159en\u00ed, zda je prov\u00e1d\u011bn spr\u00e1vn\u011b. Pokud pov\u011b\u0159ujeme poskytovatele slu\u017eeb zas\u00edl\u00e1n\u00edm e-mail\u016f, d\u011bje se tak na z\u00e1klad\u011b na\u0161eho opr\u00e1vn\u011bn\u00e9ho z\u00e1jmu na efektivn\u00edm a bezpe\u010dn\u00e9m syst\u00e9mu odes\u00edl\u00e1n\u00ed.<\/p>\n\n\n\n<p><strong>Pozn\u00e1mky k pr\u00e1vn\u00edm z\u00e1klad\u016fm:<\/strong> Newsletter je zas\u00edl\u00e1n na z\u00e1klad\u011b souhlasu p\u0159\u00edjemce, nebo pokud souhlas nen\u00ed vy\u017eadov\u00e1n, na z\u00e1klad\u011b na\u0161ich opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f v oblasti p\u0159\u00edm\u00e9ho marketingu, pokud to z\u00e1kon umo\u017e\u0148uje, nap\u0159. v p\u0159\u00edpad\u011b reklamy st\u00e1vaj\u00edc\u00edm z\u00e1kazn\u00edk\u016fm. Pokud zas\u00edl\u00e1n\u00edm e-mail\u016f pov\u011b\u0159\u00edme poskytovatele slu\u017eeb, d\u011bje se tak na z\u00e1klad\u011b na\u0161ich opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f. Proces registrace je zaznamen\u00e1n na z\u00e1klad\u011b na\u0161ich opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f, abychom mohli prok\u00e1zat, \u017ee byl proveden v souladu se z\u00e1konem.<\/p>\n\n\n\n<p><strong>Obsah:<\/strong> Informace o n\u00e1s, na\u0161ich slu\u017eb\u00e1ch, propaga\u010dn\u00edch akc\u00edch a nab\u00eddk\u00e1ch.<\/p>\n\n\n\n<ul class=\"wp-block-list m-elements\">\n<li><strong>Zpracov\u00e1van\u00e9 typy dat:<\/strong> Invent\u00e1rn\u00ed \u00fadaje (nap\u0159. jm\u00e9na, adresy), kontaktn\u00ed \u00fadaje (nap\u0159. e-mail, telefonn\u00ed \u010d\u00edsla), meta\/komunika\u010dn\u00ed \u00fadaje (nap\u0159. informace o za\u0159\u00edzen\u00ed, IP adresy), \u00fadaje o pou\u017e\u00edv\u00e1n\u00ed (nap\u0159. nav\u0161t\u00edven\u00e9 webov\u00e9 str\u00e1nky, z\u00e1jem o obsah, doba p\u0159\u00edstupu).<\/li>\n\n\n\n<li><strong>Dot\u010den\u00e9 osoby:<\/strong> Komunika\u010dn\u00ed partner.<\/li>\n\n\n\n<li><strong>\u00da\u010dely zpracov\u00e1n\u00ed:<\/strong> P\u0159\u00edm\u00fd marketing (nap\u0159. e-mailem nebo po\u0161tou).<\/li>\n\n\n\n<li><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Souhlas (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. a) GDPR), opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. f) GDPR).<\/li>\n\n\n\n<li><strong>Mo\u017enost vzn\u00e9st n\u00e1mitku (opt-out):<\/strong> P\u0159\u00edjem na\u0161eho newsletteru m\u016f\u017eete kdykoli zru\u0161it, tj. odvolat sv\u016fj souhlas nebo vzn\u00e9st n\u00e1mitku proti jeho dal\u0161\u00edmu zas\u00edl\u00e1n\u00ed. Odkaz na zru\u0161en\u00ed zas\u00edl\u00e1n\u00ed newsletteru najdete bu\u010f na konci ka\u017ed\u00e9ho newsletteru, nebo m\u016f\u017eete jinak vyu\u017e\u00edt n\u011bkterou z v\u00fd\u0161e uveden\u00fdch mo\u017enost\u00ed kontaktu, nejl\u00e9pe e-mail.<\/li>\n<\/ul>\n\n\n\n<p><strong>Pou\u017e\u00edvan\u00e9 slu\u017eby a poskytovatel\u00e9 slu\u017eeb:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list m-elements\">\n<li><strong>M\u011b\u0159en\u00ed m\u00edry otev\u0159en\u00ed a kliknut\u00ed: <\/strong>Newslettery obsahuj\u00ed tzv. \u201eweb beacon\u201c, tj. soubor o velikosti pixelu, kter\u00fd se p\u0159i otev\u0159en\u00ed newsletteru na\u010dte z na\u0161eho serveru nebo jeho serveru, pokud vyu\u017e\u00edv\u00e1me poskytovatele zas\u00edlatelsk\u00fdch slu\u017eeb. V r\u00e1mci tohoto na\u010d\u00edt\u00e1n\u00ed jsou nejprve shrom\u00e1\u017ed\u011bny technick\u00e9 informace, jako jsou \u00fadaje o prohl\u00ed\u017ee\u010di a va\u0161em syst\u00e9mu, jako\u017e i va\u0161e IP adresa a \u010das na\u010dten\u00ed. Tyto informace se pou\u017e\u00edvaj\u00ed pro technick\u00e9 vylep\u0161en\u00ed na\u0161eho newsletteru na z\u00e1klad\u011b technick\u00fdch \u00fadaj\u016f nebo c\u00edlov\u00fdch skupin a jejich \u010dten\u00e1\u0159sk\u00e9ho chov\u00e1n\u00ed na z\u00e1klad\u011b m\u00edst na\u010dten\u00ed (kter\u00e9 lze ur\u010dit pomoc\u00ed IP adresy) nebo doby p\u0159\u00edstupu. Tato anal\u00fdza zahrnuje tak\u00e9 zji\u0161t\u011bn\u00ed, zda a kdy byly newslettery otev\u0159eny a na kter\u00e9 odkazy bylo kliknuto. Tyto informace jsou p\u0159i\u0159azeny jednotliv\u00fdm p\u0159\u00edjemc\u016fm newsletter\u016f a ulo\u017eeny v jejich profilech, dokud nejsou vymaz\u00e1ny. Anal\u00fdzy slou\u017e\u00ed k rozpozn\u00e1n\u00ed \u010dten\u00e1\u0159sk\u00fdch n\u00e1vyk\u016f na\u0161ich u\u017eivatel\u016f a k p\u0159izp\u016fsoben\u00ed na\u0161eho obsahu jim nebo k zas\u00edl\u00e1n\u00ed jin\u00e9ho obsahu podle z\u00e1jm\u016f na\u0161ich u\u017eivatel\u016f. M\u011b\u0159en\u00ed m\u00edry otev\u0159en\u00ed a po\u010dtu kliknut\u00ed, jako\u017e i ukl\u00e1d\u00e1n\u00ed v\u00fdsledk\u016f m\u011b\u0159en\u00ed do u\u017eivatelsk\u00fdch profil\u016f a jejich dal\u0161\u00ed zpracov\u00e1n\u00ed se prov\u00e1d\u00ed na z\u00e1klad\u011b souhlasu u\u017eivatele. M\u011b\u0159en\u00ed v\u00fdkonu bohu\u017eel nen\u00ed mo\u017en\u00e9 samostatn\u011b odvolat; v takov\u00e9m p\u0159\u00edpad\u011b je nutn\u00e9 zru\u0161it nebo vzn\u00e9st n\u00e1mitku proti cel\u00e9mu odb\u011bru newsletteru. V takov\u00e9m p\u0159\u00edpad\u011b budou ulo\u017een\u00e9 informace z profilu vymaz\u00e1ny; <span class=\"prev_lb_wrp\"><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Souhlas (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. a) GDPR);<\/span><\/li>\n\n\n\n<li><strong>CleverReach:<\/strong> Platforma pro e-mailov\u00fd marketing; Poskytovatel slu\u017eeb: CleverReach GmbH &amp; Co. KG, \/\/CRASH Building, Schafj\u00fcckenweg 2, 26180 Rastede, N\u011bmecko; Webov\u00e9 str\u00e1nky: <a href=\"https:\/\/www.cleverreach.com\/de\" target=\"_blank\" rel=\"noopener\">https:\/\/www.cleverreach.com\/de<\/a>; Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f: <a href=\"https:\/\/www.cleverreach.com\/de\/datenschutz\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.cleverreach.com\/de\/datenschutz\/<\/a>; Smlouva o zpracov\u00e1n\u00ed objedn\u00e1vky: Uzav\u0159ena s poskytovatelem.<\/li>\n\n\n\n<li><strong>Mailchimp: <\/strong>Platforma pro rozes\u00edl\u00e1n\u00ed e-mail\u016f a e-mailov\u00fd marketing; poskytovatel slu\u017eeb: Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA; Webov\u00e9 str\u00e1nky: Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA: <a href=\"https:\/\/mailchimp.com\" target=\"_blank\" rel=\"noopener\">https:\/\/mailchimp.com<\/a>; Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f: <a href=\"https:\/\/mailchimp.com\/legal\/\" target=\"_blank\" rel=\"noopener\">https:\/\/mailchimp.com\/legal\/<\/a>; Smlouva o zpracov\u00e1n\u00ed objedn\u00e1vky: <a href=\"https:\/\/mailchimp.com\/legal\/\" target=\"_blank\" rel=\"noopener\">https:\/\/mailchimp.com\/legal\/<\/a>; Z\u00e1klad pro p\u0159ed\u00e1v\u00e1n\u00ed do t\u0159et\u00edch zem\u00ed: R\u00e1mec pro ochranu osobn\u00edch \u00fadaj\u016f, standardn\u00ed smluvn\u00ed dolo\u017eky (zahrnut\u00ed do smlouvy o zpracov\u00e1n\u00ed objedn\u00e1vky); Dal\u0161\u00ed informace: Zvl\u00e1\u0161tn\u00ed bezpe\u010dnostn\u00ed opat\u0159en\u00ed: <a href=\"https:\/\/mailchimp.com\/help\/Mailchimp-european-data-transfers\/\" target=\"_blank\" rel=\"noopener\">https:\/\/mailchimp.com\/help\/Mailchimp-european-data-transfers\/<\/a>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"m263\">Anal\u00fdza, monitorov\u00e1n\u00ed a optimalizace webu<\/h2>\n\n\n\n<p>Anal\u00fdza webu (ozna\u010dovan\u00e1 tak\u00e9 jako \u201em\u011b\u0159en\u00ed dosahu\u201c) se pou\u017e\u00edv\u00e1 k vyhodnocen\u00ed toku n\u00e1v\u0161t\u011bvn\u00edk\u016f na\u0161\u00ed online nab\u00eddky a m\u016f\u017ee zahrnovat chov\u00e1n\u00ed, z\u00e1jmy nebo demografick\u00e9 informace o n\u00e1v\u0161t\u011bvn\u00edc\u00edch, jako je v\u011bk nebo pohlav\u00ed, jako pseudonymn\u00ed hodnoty. Pomoc\u00ed anal\u00fdzy dosahu m\u016f\u017eeme nap\u0159\u00edklad rozpoznat, v jak\u00e9m \u010dase je na\u0161e online nab\u00eddka nebo jej\u00ed funkce \u010di obsah nej\u010dast\u011bji vyu\u017e\u00edv\u00e1n, nebo n\u00e1v\u0161t\u011bvn\u00edky vyzvat k jejich op\u011btovn\u00e9mu pou\u017eit\u00ed. M\u016f\u017eeme tak\u00e9 pochopit, kter\u00e9 oblasti vy\u017eaduj\u00ed optimalizaci.<\/p>\n\n\n\n<p>Krom\u011b webov\u00e9 anal\u00fdzy m\u016f\u017eeme tak\u00e9 pou\u017e\u00edvat testovac\u00ed postupy, nap\u0159. k testov\u00e1n\u00ed a optimalizaci r\u016fzn\u00fdch verz\u00ed na\u0161\u00ed online nab\u00eddky nebo jej\u00edch sou\u010d\u00e1st\u00ed.<\/p>\n\n\n\n<p>Pro tyto \u00fa\u010dely mohou b\u00fdt vytvo\u0159eny tzv. u\u017eivatelsk\u00e9 profily a ulo\u017eeny v souboru (tzv. \u201ecookie\u201c) nebo mohou b\u00fdt pou\u017eity podobn\u00e9 postupy se stejn\u00fdm \u00fa\u010delem. Tyto informace mohou zahrnovat nap\u0159\u00edklad prohl\u00ed\u017een\u00fd obsah, nav\u0161t\u00edven\u00e9 webov\u00e9 str\u00e1nky a na nich pou\u017eit\u00e9 prvky a technick\u00e9 informace, jako je pou\u017eit\u00fd prohl\u00ed\u017ee\u010d, pou\u017eit\u00fd po\u010d\u00edta\u010dov\u00fd syst\u00e9m a informace o dob\u011b pou\u017e\u00edv\u00e1n\u00ed. Pokud u\u017eivatel\u00e9 souhlasili se shroma\u017e\u010fov\u00e1n\u00edm \u00fadaj\u016f o sv\u00e9 poloze, mohou b\u00fdt v z\u00e1vislosti na poskytovateli zpracov\u00e1v\u00e1ny i tyto \u00fadaje.<\/p>\n\n\n\n<p>Shroma\u017e\u010fov\u00e1ny jsou tak\u00e9 IP adresy u\u017eivatel\u016f. K ochran\u011b u\u017eivatel\u016f v\u0161ak pou\u017e\u00edv\u00e1me postup maskov\u00e1n\u00ed IP adres (tj. pseudonymizaci zkr\u00e1cen\u00edm IP adresy). Obecn\u011b se pro \u00fa\u010dely webov\u00e9 anal\u00fdzy, A\/B testov\u00e1n\u00ed a optimalizace neukl\u00e1daj\u00ed \u017e\u00e1dn\u00e9 jasn\u00e9 \u00fadaje o u\u017eivatel\u00edch (jako jsou e-mailov\u00e9 adresy nebo jm\u00e9na), ale pseudonymy. To znamen\u00e1, \u017ee my ani poskytovatel\u00e9 pou\u017e\u00edvan\u00e9ho softwaru nezn\u00e1me skute\u010dnou identitu u\u017eivatel\u016f, ale pouze informace ulo\u017een\u00e9 v jejich profilech pro \u00fa\u010dely p\u0159\u00edslu\u0161n\u00fdch proces\u016f.<\/p>\n\n\n\n<p><strong>Pozn\u00e1mky k pr\u00e1vn\u00edm z\u00e1klad\u016fm:<\/strong> Pokud \u017e\u00e1d\u00e1me u\u017eivatele o souhlas s vyu\u017e\u00edv\u00e1n\u00edm slu\u017eeb t\u0159et\u00edch stran, je pr\u00e1vn\u00edm z\u00e1kladem pro zpracov\u00e1n\u00ed \u00fadaj\u016f souhlas. V opa\u010dn\u00e9m p\u0159\u00edpad\u011b jsou \u00fadaje u\u017eivatel\u016f zpracov\u00e1v\u00e1ny na z\u00e1klad\u011b na\u0161ich opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f (tj. z\u00e1jem na efektivn\u00edch, hospod\u00e1rn\u00fdch a pro p\u0159\u00edjemce p\u0159\u00edv\u011btiv\u00fdch slu\u017eb\u00e1ch). V t\u00e9to souvislosti bychom v\u00e1s tak\u00e9 r\u00e1di upozornili na informace o pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie v t\u011bchto z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f.<\/p>\n\n\n\n<ul class=\"wp-block-list m-elements\">\n<li><strong>Zpracov\u00e1van\u00e9 typy dat:<\/strong> \u00dadaje o pou\u017e\u00edv\u00e1n\u00ed (nap\u0159. nav\u0161t\u00edven\u00e9 webov\u00e9 str\u00e1nky, z\u00e1jem o obsah, doba p\u0159\u00edstupu), meta\/komunika\u010dn\u00ed \u00fadaje (nap\u0159. informace o za\u0159\u00edzen\u00ed, IP adresy).<\/li>\n\n\n\n<li><strong>Dot\u010den\u00e9 osoby:<\/strong> U\u017eivatel\u00e9 (nap\u0159. n\u00e1v\u0161t\u011bvn\u00edci webov\u00fdch str\u00e1nek, u\u017eivatel\u00e9 online slu\u017eeb).<\/li>\n\n\n\n<li><strong>\u00da\u010dely zpracov\u00e1n\u00ed:<\/strong> M\u011b\u0159en\u00ed dosahu (nap\u0159. statistiky p\u0159\u00edstup\u016f, rozpozn\u00e1v\u00e1n\u00ed vracej\u00edc\u00edch se n\u00e1v\u0161t\u011bvn\u00edk\u016f), sledov\u00e1n\u00ed (nap\u0159. profilov\u00e1n\u00ed z\u00e1jm\u016f\/chov\u00e1n\u00ed, pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie), vyhodnocov\u00e1n\u00ed akc\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016f, profilov\u00e1n\u00ed (vytv\u00e1\u0159en\u00ed u\u017eivatelsk\u00fdch profil\u016f).<\/li>\n\n\n\n<li><strong>Bezpe\u010dnostn\u00ed opat\u0159en\u00ed:<\/strong> maskov\u00e1n\u00ed IP (pseudonymizace IP adresy).<\/li>\n\n\n\n<li><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Souhlas (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. a) GDPR), opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. f) GDPR).<\/li>\n<\/ul>\n\n\n\n<p><strong>Pou\u017e\u00edvan\u00e9 slu\u017eby a poskytovatel\u00e9 slu\u017eeb:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list m-elements\">\n<li><strong>Google Analytics: <\/strong>K m\u011b\u0159en\u00ed a anal\u00fdze vyu\u017e\u00edv\u00e1n\u00ed na\u0161\u00ed online nab\u00eddky pou\u017e\u00edv\u00e1me slu\u017ebu Google Analytics na z\u00e1klad\u011b pseudonymn\u00edho identifika\u010dn\u00edho \u010d\u00edsla u\u017eivatele. Toto identifika\u010dn\u00ed \u010d\u00edslo neobsahuje \u017e\u00e1dn\u00e9 jedine\u010dn\u00e9 \u00fadaje, jako jsou jm\u00e9na nebo e-mailov\u00e9 adresy. Pou\u017e\u00edv\u00e1 se k p\u0159i\u0159azen\u00ed analytick\u00fdch informac\u00ed ke koncov\u00e9mu za\u0159\u00edzen\u00ed, aby bylo mo\u017en\u00e9 rozpoznat, kter\u00fd obsah u\u017eivatel\u00e9 vyvolali v r\u00e1mci jednoho nebo v\u00edce proces\u016f pou\u017e\u00edv\u00e1n\u00ed, kter\u00e9 vyhled\u00e1vac\u00ed v\u00fdrazy pou\u017eili, kter\u00e9 znovu vyvolali nebo kter\u00e9 interakce s na\u0161\u00ed online nab\u00eddkou provedli. Ukl\u00e1d\u00e1 se tak\u00e9 doba pou\u017e\u00edv\u00e1n\u00ed a jej\u00ed trv\u00e1n\u00ed, jako\u017e i zdroje u\u017eivatel\u016f, kte\u0159\u00ed odkazuj\u00ed na na\u0161i online nab\u00eddku, a technick\u00e9 aspekty jejich koncov\u00fdch za\u0159\u00edzen\u00ed a prohl\u00ed\u017ee\u010d\u016f.<br>Pseudonymn\u00ed profily u\u017eivatel\u016f jsou vytv\u00e1\u0159eny na z\u00e1klad\u011b informac\u00ed z pou\u017e\u00edv\u00e1n\u00ed r\u016fzn\u00fdch za\u0159\u00edzen\u00ed, p\u0159i\u010dem\u017e lze pou\u017e\u00edt soubory cookie. Slu\u017eba Google Analytics nezaznamen\u00e1v\u00e1 ani neukl\u00e1d\u00e1 individu\u00e1ln\u00ed IP adresy u\u017eivatel\u016f z EU. Slu\u017eba Analytics v\u0161ak poskytuje hrub\u00e9 \u00fadaje o zem\u011bpisn\u00e9 poloze odvozen\u00edm n\u00e1sleduj\u00edc\u00edch metadat z IP adres: M\u011bsto (a odvozen\u00e1 zem\u011bpisn\u00e1 \u0161\u00ed\u0159ka a d\u00e9lka m\u011bsta), kontinent, zem\u011b, region, subkontinent (a prot\u011bj\u0161ky zalo\u017een\u00e9 na ID). Pro provoz v EU se \u00fadaje o IP adres\u00e1ch pou\u017e\u00edvaj\u00ed v\u00fdhradn\u011b pro toto odvozen\u00ed geoloka\u010dn\u00edch \u00fadaj\u016f, ne\u017e jsou okam\u017eit\u011b odstran\u011bny. Nezaznamen\u00e1vaj\u00ed se, nejsou p\u0159\u00edstupn\u00e9 a nepou\u017e\u00edvaj\u00ed se k jin\u00fdm \u00fa\u010del\u016fm. P\u0159i shroma\u017e\u010fov\u00e1n\u00ed \u00fadaj\u016f o m\u011b\u0159en\u00ed slu\u017ebou Google Analytics se v\u0161echny dotazy na IP adresu prov\u00e1d\u011bj\u00ed na serverech se s\u00eddlem v EU, ne\u017e je provoz p\u0159ed\u00e1n server\u016fm slu\u017eby Analytics ke zpracov\u00e1n\u00ed; poskytovatel slu\u017eby: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irsko; <span class=\"prev_lb_wrp\">Pr\u00e1vn\u00ed z\u00e1klad: Souhlas (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. a) GDPR); <\/span>Webov\u00e9 str\u00e1nky: <a href=\"https:\/\/marketingplatform.google.com\/intl\/de\/about\/analytics\/\" target=\"_blank\" rel=\"noopener\">https:\/\/marketingplatform.google.com\/intl\/de\/about\/analytics\/<\/a>; Bezpe\u010dnostn\u00ed opat\u0159en\u00ed: maskov\u00e1n\u00ed IP (pseudonymizace IP adresy); z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f: <a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/policies.google.com\/privacy<\/a>; Smlouva o zpracov\u00e1n\u00ed objedn\u00e1vky: <a href=\"https:\/\/business.safety.google\/adsprocessorterms\/\" target=\"_blank\" rel=\"noopener\">https:\/\/business.safety.google\/adsprocessorterms\/<\/a>; Z\u00e1klad pro p\u0159ed\u00e1v\u00e1n\u00ed do t\u0159et\u00edch zem\u00ed: R\u00e1mec ochrany osobn\u00edch \u00fadaj\u016f (DPF); mo\u017enost odhl\u00e1\u0161en\u00ed: Opt-Out-Plugin: <a href=\"https:\/\/tools.google.com\/dlpage\/gaoptout?hl=de\" target=\"_blank\" rel=\"noopener\">https:\/\/tools.google.com\/dlpage\/gaoptout?hl=de<\/a>, Nastaven\u00ed zobrazov\u00e1n\u00ed reklam: <a href=\"https:\/\/myadcenter.google.com\/personalizationoff\" target=\"_blank\" rel=\"noopener\">https:\/\/myadcenter.google.com\/personalizationoff<\/a>; Dal\u0161\u00ed informace: <a href=\"https:\/\/business.safety.google\/adsservices\/\" target=\"_blank\" rel=\"noopener\">https:\/\/business.safety.google\/adsservices\/<\/a> (Typy zpracov\u00e1n\u00ed a zpracov\u00e1van\u00e9 \u00fadaje).<\/li>\n\n\n\n<li><strong>Google jako p\u0159\u00edjemce souhlasu: <\/strong>Souhlas ud\u011blen\u00fd u\u017eivateli v r\u00e1mci dialogu o souhlasu (zn\u00e1m\u00fd tak\u00e9 jako \u201ecookie opt-in\/souhlas\u201c, \u201acookie banner\u2018 atd.) pln\u00ed n\u011bkolik \u00fa\u010del\u016f. Na jedn\u00e9 stran\u011b slou\u017e\u00ed ke spln\u011bn\u00ed na\u0161\u00ed povinnosti z\u00edskat souhlas s ukl\u00e1d\u00e1n\u00edm a \u010dten\u00edm informac\u00ed v koncov\u00e9m za\u0159\u00edzen\u00ed u\u017eivatele a z n\u011bj (v souladu s pokyny ePrivacy). Na druh\u00e9 stran\u011b pokr\u00fdv\u00e1 zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f u\u017eivatel\u016f v souladu s p\u0159edpisy o ochran\u011b osobn\u00edch \u00fadaj\u016f. Krom\u011b toho se tento souhlas vztahuje tak\u00e9 na spole\u010dnost Google, proto\u017ee ta je podle z\u00e1kona o digit\u00e1ln\u00edm trhu povinna z\u00edskat souhlas s personalizovan\u00fdmi slu\u017ebami. Proto se spole\u010dnost\u00ed Google sd\u00edl\u00edme stav souhlas\u016f ud\u011blen\u00fdch u\u017eivateli. N\u00e1\u0161 software pro spr\u00e1vu souhlas\u016f informuje spole\u010dnost Google o tom, zda byl souhlas ud\u011blen, \u010di nikoli. C\u00edlem je zajistit, aby souhlasy ud\u011blen\u00e9 \u010di neud\u011blen\u00e9 u\u017eivateli byly zohledn\u011bny p\u0159i pou\u017e\u00edv\u00e1n\u00ed slu\u017eby Google Analytics a p\u0159i integraci funkc\u00ed a extern\u00edch slu\u017eeb. T\u00edmto zp\u016fsobem lze souhlasy u\u017eivatel\u016f a jejich odvol\u00e1n\u00ed v kontextu slu\u017eby Google Analytics a dal\u0161\u00edch slu\u017eeb Google v na\u0161\u00ed online nab\u00eddce dynamicky a v z\u00e1vislosti na v\u00fdb\u011bru u\u017eivatele upravovat; <strong>Poskytovatel slu\u017eeb:<\/strong> Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irsko; <span class=\"prev_lb_wrp\"><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Souhlas (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. a) GDPR); <\/span><strong>Webov\u00e9 str\u00e1nky:<\/strong> <a href=\"https:\/\/support.google.com\/analytics\/answer\/9976101?hl=de\" target=\"_blank\" rel=\"noopener\">https:\/\/support.google.com\/analytics\/answer\/9976101?hl=de<\/a>; <strong>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f:<\/strong> <a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/policies.google.com\/privacy<\/a>.<\/li>\n\n\n\n<li><strong>Spr\u00e1vce zna\u010dek Google:<\/strong> Google Tag Manager je \u0159e\u0161en\u00ed, pomoc\u00ed kter\u00e9ho m\u016f\u017eeme spravovat tzv. webov\u00e9 zna\u010dky prost\u0159ednictv\u00edm rozhran\u00ed a integrovat tak dal\u0161\u00ed slu\u017eby do na\u0161\u00ed online nab\u00eddky (viz dal\u0161\u00ed informace v t\u011bchto z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f). Samotn\u00fd Tag Manager (kter\u00fd implementuje tagy) nevytv\u00e1\u0159\u00ed u\u017eivatelsk\u00e9 profily ani neukl\u00e1d\u00e1 nap\u0159. soubory cookie. Google se pouze dozv\u00edd\u00e1 IP adresu u\u017eivatele, kter\u00e1 je nezbytn\u00e1 pro spu\u0161t\u011bn\u00ed Google Tag Manageru; poskytovatel slu\u017eby: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irsko, mate\u0159sk\u00e1 spole\u010dnost: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; webov\u00e9 str\u00e1nky: <a href=\"https:\/\/marketingplatform.google.com\" target=\"_blank\" rel=\"noopener\">https:\/\/marketingplatform.google.com<\/a>; Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f: <a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/policies.google.com\/privacy<\/a>; Smlouva o zpracov\u00e1n\u00ed objedn\u00e1vky:<br><a href=\"https:\/\/business.safety.google\/adsprocessorterms\" target=\"_blank\" rel=\"noopener\">https:\/\/business.safety.google\/adsprocessorterms<\/a>; Z\u00e1klad pro p\u0159ed\u00e1v\u00e1n\u00ed \u00fadaj\u016f do t\u0159et\u00edch zem\u00ed: r\u00e1mec ochrany osobn\u00edch \u00fadaj\u016f, standardn\u00ed smluvn\u00ed dolo\u017eky (<a href=\"https:\/\/business.safety.google\/adsprocessorterms\" target=\"_blank\" rel=\"noopener\">https:\/\/business.safety.google\/adsprocessorterms<\/a>); Dal\u0161\u00ed informace: <a href=\"https:\/\/privacy.google.com\/businesses\/adsservices\" target=\"_blank\" rel=\"noopener\">https:\/\/privacy.google.com\/businesses\/adsservices<\/a> (Typy zpracov\u00e1n\u00ed a zpracov\u00e1van\u00e9 \u00fadaje).<\/li>\n\n\n\n<li><strong>Vyu\u017eit\u00ed nez\u00e1visl\u00e9 analytiky<\/strong>Ke statistick\u00e9 anal\u00fdze na\u0161ich webov\u00fdch str\u00e1nek a zlep\u0161en\u00ed u\u017eivatelsk\u00e9ho prost\u0159ed\u00ed pou\u017e\u00edv\u00e1me software \u201eIndependent Analytics\u201c. Tento n\u00e1stroj, kter\u00fd je v souladu s ochranou osobn\u00edch \u00fadaj\u016f, se zcela obejde bez pou\u017eit\u00ed soubor\u016f cookie. Shrom\u00e1\u017ed\u011bn\u00e9 \u00fadaje (nap\u0159. zobrazen\u00ed str\u00e1nek, doba trv\u00e1n\u00ed n\u00e1v\u0161t\u011bvy, zdroje p\u016fvodu) jsou ukl\u00e1d\u00e1ny v\u00fdhradn\u011b lok\u00e1ln\u011b na na\u0161em serveru a okam\u017eit\u011b anonymizov\u00e1ny. Nejsou p\u0159en\u00e1\u0161ena t\u0159et\u00edm stran\u00e1m ani extern\u00edm server\u016fm. Nen\u00ed proto mo\u017en\u00e9 v\u00e1s osobn\u011b identifikovat. Zpracov\u00e1n\u00ed \u00fadaj\u016f vych\u00e1z\u00ed z na\u0161eho opr\u00e1vn\u011bn\u00e9ho z\u00e1jmu na optimalizaci na\u0161ich webov\u00fdch str\u00e1nek v souladu s \u010dl. 6 odst. 1 p\u00edsm. f GDPR. Vzhledem k tomu, \u017ee se \u017e\u00e1dn\u00e9 osobn\u00ed \u00fadaje neukl\u00e1daj\u00ed trvale, nen\u00ed nutn\u00fd \u017e\u00e1dn\u00fd samostatn\u00fd souhlas.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"m264\">Online marketing<\/h2>\n\n\n\n<p>Osobn\u00ed \u00fadaje zpracov\u00e1v\u00e1me pro \u00fa\u010dely online marketingu, kter\u00fd m\u016f\u017ee zahrnovat zejm\u00e9na marketing reklamn\u00edho prostoru nebo prezentaci reklamn\u00edho a jin\u00e9ho obsahu (d\u00e1le spole\u010dn\u011b jen \u201eobsah\u201c) na z\u00e1klad\u011b potenci\u00e1ln\u00edch z\u00e1jm\u016f u\u017eivatel\u016f a m\u011b\u0159en\u00ed jeho \u00fa\u010dinnosti.<\/p>\n\n\n\n<p>Pro tyto \u00fa\u010dely se vytv\u00e1\u0159ej\u00ed a ukl\u00e1daj\u00ed do souboru tzv. u\u017eivatelsk\u00e9 profily (tzv. \u201ecookie\u201c) nebo se pou\u017e\u00edvaj\u00ed podobn\u00e9 postupy, pomoc\u00ed nich\u017e se ukl\u00e1daj\u00ed informace o u\u017eivateli d\u016fle\u017eit\u00e9 pro prezentaci v\u00fd\u0161e uveden\u00e9ho obsahu. Tyto informace mohou zahrnovat nap\u0159\u00edklad zobrazen\u00fd obsah, nav\u0161t\u00edven\u00e9 webov\u00e9 str\u00e1nky, pou\u017e\u00edvan\u00e9 online s\u00edt\u011b, ale tak\u00e9 komunika\u010dn\u00ed partnery a technick\u00e9 informace, jako je pou\u017eit\u00fd prohl\u00ed\u017ee\u010d, pou\u017eit\u00fd po\u010d\u00edta\u010dov\u00fd syst\u00e9m a informace o dob\u011b pou\u017e\u00edv\u00e1n\u00ed. Pokud u\u017eivatel\u00e9 souhlasili se shroma\u017e\u010fov\u00e1n\u00edm \u00fadaj\u016f o sv\u00e9 poloze, mohou b\u00fdt zpracov\u00e1v\u00e1ny i tyto \u00fadaje.<\/p>\n\n\n\n<p>Shroma\u017e\u010fov\u00e1ny jsou tak\u00e9 IP adresy u\u017eivatel\u016f. K ochran\u011b u\u017eivatel\u016f v\u0161ak pou\u017e\u00edv\u00e1me dostupn\u00e9 postupy maskov\u00e1n\u00ed IP adres (tj. pseudonymizaci zkr\u00e1cen\u00edm IP adresy). Obecn\u011b plat\u00ed, \u017ee v r\u00e1mci online marketingov\u00e9ho procesu nejsou ukl\u00e1d\u00e1ny \u017e\u00e1dn\u00e9 jasn\u00e9 \u00fadaje o u\u017eivatel\u00edch (nap\u0159. e-mailov\u00e9 adresy nebo jm\u00e9na), ale pseudonymy. To znamen\u00e1, \u017ee ani my, ani poskytovatel\u00e9 online marketingov\u00fdch postup\u016f neznaj\u00ed skute\u010dnou identitu u\u017eivatel\u016f, ale pouze informace ulo\u017een\u00e9 v jejich profilech.<\/p>\n\n\n\n<p>Informace v profilech jsou zpravidla ukl\u00e1d\u00e1ny do soubor\u016f cookie nebo podobn\u00fdmi postupy. Tyto soubory cookie lze zpravidla pozd\u011bji p\u0159e\u010d\u00edst i na jin\u00fdch webov\u00fdch str\u00e1nk\u00e1ch, kter\u00e9 pou\u017e\u00edvaj\u00ed stejn\u00fd online marketingov\u00fd proces, a analyzovat je za \u00fa\u010delem zobrazen\u00ed obsahu a doplnit je o dal\u0161\u00ed \u00fadaje a ulo\u017eit je na serveru poskytovatele online marketingov\u00e9ho procesu.<\/p>\n\n\n\n<p>Ve v\u00fdjime\u010dn\u00fdch p\u0159\u00edpadech lze profil\u016fm p\u0159i\u0159adit jasn\u00e9 \u00fadaje. Tak je tomu nap\u0159\u00edklad v p\u0159\u00edpad\u011b, \u017ee u\u017eivatel\u00e9 jsou \u010dleny soci\u00e1ln\u00ed s\u00edt\u011b, jej\u00ed\u017e online marketingov\u00e9 procesy vyu\u017e\u00edv\u00e1me, a tato s\u00ed\u0165 propoj\u00ed u\u017eivatelsk\u00e9 profily s v\u00fd\u0161e uveden\u00fdmi \u00fadaji. Upozor\u0148ujeme, \u017ee u\u017eivatel\u00e9 mohou s poskytovateli uzav\u0159\u00edt dal\u0161\u00ed dohody, nap\u0159. ud\u011blen\u00edm souhlasu p\u0159i registraci.<\/p>\n\n\n\n<p>V z\u00e1sad\u011b m\u00e1me p\u0159\u00edstup pouze k souhrnn\u00fdm informac\u00edm o \u00fasp\u011b\u0161nosti na\u0161ich reklam. V r\u00e1mci tzv. m\u011b\u0159en\u00ed konverz\u00ed v\u0161ak m\u016f\u017eeme zkontrolovat, kter\u00e9 z na\u0161ich online marketingov\u00fdch postup\u016f vedly k tzv. konverzi, tj. nap\u0159\u00edklad k uzav\u0159en\u00ed smlouvy s n\u00e1mi. M\u011b\u0159en\u00ed konverz\u00ed slou\u017e\u00ed v\u00fdhradn\u011b k anal\u00fdze \u00fasp\u011b\u0161nosti na\u0161ich marketingov\u00fdch opat\u0159en\u00ed.<\/p>\n\n\n\n<p>Pokud nen\u00ed uvedeno jinak, \u017e\u00e1d\u00e1me v\u00e1s, abyste p\u0159edpokl\u00e1dali, \u017ee pou\u017eit\u00e9 soubory cookie jsou ulo\u017eeny po dobu dvou let.<\/p>\n\n\n\n<p><strong>Pozn\u00e1mky k pr\u00e1vn\u00edm z\u00e1klad\u016fm:<\/strong> Pokud \u017e\u00e1d\u00e1me u\u017eivatele o souhlas s vyu\u017e\u00edv\u00e1n\u00edm slu\u017eeb t\u0159et\u00edch stran, je pr\u00e1vn\u00edm z\u00e1kladem pro zpracov\u00e1n\u00ed \u00fadaj\u016f souhlas. V opa\u010dn\u00e9m p\u0159\u00edpad\u011b jsou \u00fadaje u\u017eivatel\u016f zpracov\u00e1v\u00e1ny na z\u00e1klad\u011b na\u0161ich opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f (tj. z\u00e1jem na efektivn\u00edch, hospod\u00e1rn\u00fdch a pro p\u0159\u00edjemce p\u0159\u00edv\u011btiv\u00fdch slu\u017eb\u00e1ch). V t\u00e9to souvislosti bychom v\u00e1s tak\u00e9 r\u00e1di upozornili na informace o pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie v t\u011bchto z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f.<\/p>\n\n\n\n<ul class=\"wp-block-list m-elements\">\n<li><strong>Zpracov\u00e1van\u00e9 typy dat:<\/strong> \u00dadaje o pou\u017e\u00edv\u00e1n\u00ed (nap\u0159. nav\u0161t\u00edven\u00e9 webov\u00e9 str\u00e1nky, z\u00e1jem o obsah, doba p\u0159\u00edstupu), meta\/komunika\u010dn\u00ed \u00fadaje (nap\u0159. informace o za\u0159\u00edzen\u00ed, IP adresy), \u00fadaje o poloze (informace o zem\u011bpisn\u00e9 poloze za\u0159\u00edzen\u00ed nebo osoby).<\/li>\n\n\n\n<li><strong>Dot\u010den\u00e9 osoby:<\/strong> U\u017eivatel\u00e9 (nap\u0159. n\u00e1v\u0161t\u011bvn\u00edci webov\u00fdch str\u00e1nek, u\u017eivatel\u00e9 online slu\u017eeb), zainteresovan\u00e9 strany.<\/li>\n\n\n\n<li><strong>\u00da\u010dely zpracov\u00e1n\u00ed:<\/strong> Sledov\u00e1n\u00ed (nap\u0159. z\u00e1jmov\u00e9\/behavior\u00e1ln\u00ed profilov\u00e1n\u00ed, pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie), remarketing, vyhodnocov\u00e1n\u00ed akc\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016f, z\u00e1jmov\u00fd a behavior\u00e1ln\u00ed marketing, profilov\u00e1n\u00ed (vytv\u00e1\u0159en\u00ed u\u017eivatelsk\u00fdch profil\u016f), m\u011b\u0159en\u00ed konverz\u00ed (m\u011b\u0159en\u00ed \u00fa\u010dinnosti marketingov\u00fdch opat\u0159en\u00ed), m\u011b\u0159en\u00ed dosahu (nap\u0159. statistiky p\u0159\u00edstup\u016f, rozpozn\u00e1v\u00e1n\u00ed vracej\u00edc\u00edch se n\u00e1v\u0161t\u011bvn\u00edk\u016f), vytv\u00e1\u0159en\u00ed c\u00edlov\u00fdch skupin (ur\u010dov\u00e1n\u00ed c\u00edlov\u00fdch skupin relevantn\u00edch pro marketingov\u00e9 \u00fa\u010dely nebo jin\u00e9 v\u00fdstupy obsahu), sledov\u00e1n\u00ed nap\u0159\u00ed\u010d za\u0159\u00edzen\u00edmi (zpracov\u00e1n\u00ed u\u017eivatelsk\u00fdch \u00fadaj\u016f nap\u0159\u00ed\u010d za\u0159\u00edzen\u00edmi pro marketingov\u00e9 \u00fa\u010dely).<\/li>\n\n\n\n<li><strong>Bezpe\u010dnostn\u00ed opat\u0159en\u00ed:<\/strong> maskov\u00e1n\u00ed IP (pseudonymizace IP adresy).<\/li>\n\n\n\n<li><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Souhlas (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. a) GDPR), opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. f) GDPR).<\/li>\n\n\n\n<li><strong>Mo\u017enost vzn\u00e9st n\u00e1mitku (opt-out):<\/strong> Odkazujeme na ozn\u00e1men\u00ed o ochran\u011b \u00fadaj\u016f p\u0159\u00edslu\u0161n\u00fdch poskytovatel\u016f a na mo\u017enosti odhl\u00e1\u0161en\u00ed, kter\u00e9 poskytovatel\u00e9 poskytuj\u00ed. Pokud nebyla v\u00fdslovn\u011b uvedena mo\u017enost odhl\u00e1\u0161en\u00ed, m\u00e1te mo\u017enost vypnout soubory cookie v nastaven\u00ed prohl\u00ed\u017ee\u010de. To v\u0161ak m\u016f\u017ee omezit funkce na\u0161\u00ed online nab\u00eddky. Proto doporu\u010dujeme n\u00e1sleduj\u00edc\u00ed dal\u0161\u00ed mo\u017enosti odhl\u00e1\u0161en\u00ed, kter\u00e9 jsou shrnuty pro p\u0159\u00edslu\u0161n\u00e9 oblasti: a) Evropa: <a href=\"https:\/\/www.youronlinechoices.eu\" target=\"_blank\" rel=\"noopener\">https:\/\/www.youronlinechoices.eu<\/a>.<br>b) Kanada: <a href=\"https:\/\/www.youradchoices.ca\/choices\" target=\"_blank\" rel=\"noopener\">https:\/\/www.youradchoices.ca\/choices<\/a>.<br>c) USA: <a href=\"https:\/\/www.aboutads.info\/choices\" target=\"_blank\" rel=\"noopener\">https:\/\/www.aboutads.info\/choices<\/a>.<br>d) p\u0159eshrani\u010dn\u00ed: <a href=\"https:\/\/optout.aboutads.info\" target=\"_blank\" rel=\"noopener\">https:\/\/optout.aboutads.info<\/a>.<\/li>\n<\/ul>\n\n\n\n<p><strong>Pou\u017e\u00edvan\u00e9 slu\u017eby a poskytovatel\u00e9 slu\u017eeb:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list m-elements\">\n<li><strong>Reklamy Google a m\u011b\u0159en\u00ed konverz\u00ed:<\/strong> Online marketingov\u00e9 procesy za \u00fa\u010delem um\u00edst\u011bn\u00ed obsahu a reklam v reklamn\u00ed s\u00edti poskytovatele slu\u017eeb (nap\u0159. ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed, ve vide\u00edch, na webov\u00fdch str\u00e1nk\u00e1ch atd.) tak, aby se zobrazovaly u\u017eivatel\u016fm, u nich\u017e se p\u0159edpokl\u00e1d\u00e1, \u017ee maj\u00ed o tyto reklamy z\u00e1jem. Krom\u011b toho m\u011b\u0159\u00edme konverze reklam, tj. zda je u\u017eivatel\u00e9 vyu\u017eili jako p\u0159\u00edle\u017eitost k interakci s reklamami a k vyu\u017eit\u00ed inzerovan\u00fdch nab\u00eddek (tzv. konverze). Z\u00edsk\u00e1v\u00e1me v\u0161ak pouze anonymn\u00ed informace a \u017e\u00e1dn\u00e9 osobn\u00ed \u00fadaje o jednotliv\u00fdch u\u017eivatel\u00edch; poskytovatel slu\u017eby: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irsko; <span class=\"prev_lb_wrp\">Pr\u00e1vn\u00ed z\u00e1klad: Souhlas (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. a) GDPR), opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. f) GDPR); <\/span>Webov\u00e9 str\u00e1nky: <a href=\"https:\/\/marketingplatform.google.com\" target=\"_blank\" rel=\"noopener\">https:\/\/marketingplatform.google.com<\/a>; Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f: <a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/policies.google.com\/privacy<\/a>; Z\u00e1klad pro p\u0159ed\u00e1v\u00e1n\u00ed do t\u0159et\u00edch zem\u00ed: R\u00e1mec pro ochranu osobn\u00edch \u00fadaj\u016f (DPF); Dal\u0161\u00ed informace: Typy zpracov\u00e1n\u00ed a zpracov\u00e1van\u00e9 \u00fadaje: <a href=\"https:\/\/business.safety.google\/adsservices\/\" target=\"_blank\" rel=\"noopener\">https:\/\/business.safety.google\/adsservices\/<\/a>; Podm\u00ednky zpracov\u00e1n\u00ed \u00fadaj\u016f mezi spr\u00e1vci a standardn\u00ed smluvn\u00ed dolo\u017eky pro p\u0159ed\u00e1v\u00e1n\u00ed \u00fadaj\u016f ze t\u0159et\u00edch zem\u00ed: <a href=\"https:\/\/business.safety.google\/adscontrollerterms\" target=\"_blank\" rel=\"noopener\">https:\/\/business.safety.google\/adscontrollerterms<\/a>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"m136\">P\u0159\u00edtomnost na soci\u00e1ln\u00edch s\u00edt\u00edch (soci\u00e1ln\u00ed m\u00e9dia)<\/h2>\n\n\n\n<p>Udr\u017eujeme online p\u0159\u00edtomnost na soci\u00e1ln\u00edch s\u00edt\u00edch a v t\u00e9to souvislosti zpracov\u00e1v\u00e1me \u00fadaje u\u017eivatel\u016f, abychom mohli komunikovat s u\u017eivateli, kte\u0159\u00ed jsou zde aktivn\u00ed, nebo jim nab\u00eddnout informace o n\u00e1s.<\/p>\n\n\n\n<p>R\u00e1di bychom upozornili, \u017ee \u00fadaje u\u017eivatel\u016f mohou b\u00fdt zpracov\u00e1v\u00e1ny mimo Evropskou unii. To m\u016f\u017ee m\u00edt za n\u00e1sledek rizika pro u\u017eivatele, proto\u017ee by to nap\u0159\u00edklad mohlo zt\u00ed\u017eit vym\u00e1h\u00e1n\u00ed pr\u00e1v u\u017eivatel\u016f.<\/p>\n\n\n\n<p>Krom\u011b toho se \u00fadaje u\u017eivatel\u016f v r\u00e1mci soci\u00e1ln\u00edch s\u00edt\u00ed zpravidla zpracov\u00e1vaj\u00ed pro \u00fa\u010dely pr\u016fzkumu trhu a reklamy. Na z\u00e1klad\u011b chov\u00e1n\u00ed u\u017eivatel\u016f a z n\u011bj vypl\u00fdvaj\u00edc\u00edch z\u00e1jm\u016f u\u017eivatel\u016f lze nap\u0159\u00edklad vytv\u00e1\u0159et u\u017eivatelsk\u00e9 profily. U\u017eivatelsk\u00e9 profily mohou b\u00fdt n\u00e1sledn\u011b vyu\u017eity nap\u0159\u00edklad k um\u00edst\u011bn\u00ed reklam v r\u00e1mci s\u00edt\u00ed i mimo n\u011b, kter\u00e9 pravd\u011bpodobn\u011b odpov\u00eddaj\u00ed z\u00e1jm\u016fm u\u017eivatel\u016f. Pro tyto \u00fa\u010dely se v po\u010d\u00edta\u010di u\u017eivatele obvykle ukl\u00e1daj\u00ed soubory cookie, v nich\u017e je ulo\u017eeno u\u017eivatelsk\u00e9 chov\u00e1n\u00ed a z\u00e1jmy u\u017eivatele. Krom\u011b toho mohou b\u00fdt \u00fadaje ukl\u00e1d\u00e1ny tak\u00e9 do u\u017eivatelsk\u00fdch profil\u016f nez\u00e1visle na za\u0159\u00edzen\u00edch, kter\u00e1 u\u017eivatel\u00e9 pou\u017e\u00edvaj\u00ed (zejm\u00e9na pokud jsou u\u017eivatel\u00e9 \u010dleny p\u0159\u00edslu\u0161n\u00fdch platforem a jsou na nich p\u0159ihl\u00e1\u0161eni).<\/p>\n\n\n\n<p>Podrobn\u00fd popis p\u0159\u00edslu\u0161n\u00fdch forem zpracov\u00e1n\u00ed a mo\u017enost\u00ed odhl\u00e1\u0161en\u00ed naleznete v prohl\u00e1\u0161en\u00edch o ochran\u011b \u00fadaj\u016f a informac\u00edch poskytnut\u00fdch provozovateli p\u0159\u00edslu\u0161n\u00fdch s\u00edt\u00ed.<\/p>\n\n\n\n<p>V p\u0159\u00edpad\u011b \u017e\u00e1dost\u00ed o informace a uplatn\u011bn\u00ed pr\u00e1v subjektu \u00fadaj\u016f bychom tak\u00e9 r\u00e1di upozornili, \u017ee nej\u00fa\u010dinn\u011bji je lze uplatnit u poskytovatel\u016f. Pouze poskytovatel\u00e9 maj\u00ed p\u0159\u00edstup k \u00fadaj\u016fm u\u017eivatele a mohou p\u0159ijmout p\u0159\u00edslu\u0161n\u00e1 opat\u0159en\u00ed a p\u0159\u00edmo poskytnout informace. Pokud p\u0159esto pot\u0159ebujete pomoc, m\u016f\u017eete se na n\u00e1s obr\u00e1tit.<\/p>\n\n\n\n<ul class=\"wp-block-list m-elements\">\n<li><strong>Zpracov\u00e1van\u00e9 typy dat:<\/strong> Invent\u00e1rn\u00ed \u00fadaje (nap\u0159. jm\u00e9na, adresy), kontaktn\u00ed \u00fadaje (nap\u0159. e-mail, telefonn\u00ed \u010d\u00edsla), \u00fadaje o obsahu (nap\u0159. polo\u017eky v online formul\u00e1\u0159\u00edch), \u00fadaje o pou\u017e\u00edv\u00e1n\u00ed (nap\u0159. nav\u0161t\u00edven\u00e9 webov\u00e9 str\u00e1nky, z\u00e1jem o obsah, doba p\u0159\u00edstupu), meta\/komunika\u010dn\u00ed \u00fadaje (nap\u0159. informace o za\u0159\u00edzen\u00ed, IP adresy).<\/li>\n\n\n\n<li><strong>Dot\u010den\u00e9 osoby:<\/strong> U\u017eivatel\u00e9 (nap\u0159. n\u00e1v\u0161t\u011bvn\u00edci webov\u00fdch str\u00e1nek, u\u017eivatel\u00e9 online slu\u017eeb).<\/li>\n\n\n\n<li><strong>\u00da\u010dely zpracov\u00e1n\u00ed:<\/strong> \u017d\u00e1dosti o kontakt a komunikace, sledov\u00e1n\u00ed (nap\u0159. profilov\u00e1n\u00ed z\u00e1jm\u016f\/chov\u00e1n\u00ed, pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie), remarketing, m\u011b\u0159en\u00ed dosahu (nap\u0159. statistiky p\u0159\u00edstup\u016f, rozpozn\u00e1v\u00e1n\u00ed vracej\u00edc\u00edch se n\u00e1v\u0161t\u011bvn\u00edk\u016f).<\/li>\n\n\n\n<li><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. f) GDPR).<\/li>\n<\/ul>\n\n\n\n<p><strong>Pou\u017e\u00edvan\u00e9 slu\u017eby a poskytovatel\u00e9 slu\u017eeb:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list m-elements\">\n<li><strong>Instagram: <\/strong>Soci\u00e1ln\u00ed s\u00ed\u0165, kter\u00e1 umo\u017e\u0148uje sd\u00edlet fotografie a videa, komentovat a obl\u00edben\u00e9 p\u0159\u00edsp\u011bvky, pos\u00edlat zpr\u00e1vy, p\u0159ihla\u0161ovat se k odb\u011bru profil\u016f a str\u00e1nek; <strong>Poskytovatel slu\u017eeb:<\/strong> Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Irsko; <span class=\"prev_lb_wrp\"><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. f) GDPR); <\/span><strong>Webov\u00e9 str\u00e1nky:<\/strong> <a href=\"https:\/\/www.instagram.com\" target=\"_blank\" rel=\"noopener\">https:\/\/www.instagram.com<\/a>; <strong>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f:<\/strong> <a href=\"https:\/\/privacycenter.instagram.com\/policy\/\" target=\"_blank\" rel=\"noopener\">https:\/\/privacycenter.instagram.com\/policy\/<\/a>; <strong>Z\u00e1klad pro p\u0159evody do t\u0159et\u00edch zem\u00ed:<\/strong> R\u00e1mec ochrany osobn\u00edch \u00fadaj\u016f (DPF).<\/li>\n\n\n\n<li><strong>Str\u00e1nky na Facebooku: <\/strong>Profily v r\u00e1mci soci\u00e1ln\u00ed s\u00edt\u011b Facebook - spole\u010dn\u011b s Meta Platforms Ireland Limited jsme zodpov\u011bdn\u00ed za shroma\u017e\u010fov\u00e1n\u00ed (nikoli v\u0161ak dal\u0161\u00ed zpracov\u00e1n\u00ed) \u00fadaj\u016f od n\u00e1v\u0161t\u011bvn\u00edk\u016f na\u0161\u00ed str\u00e1nky na Facebooku (tzv. \u201efanou\u0161kovsk\u00e9 str\u00e1nky\u201c). Tyto \u00fadaje zahrnuj\u00ed informace o typech obsahu, kter\u00fd si u\u017eivatel\u00e9 prohl\u00ed\u017eej\u00ed nebo s n\u00edm interaguj\u00ed, nebo o akc\u00edch, kter\u00e9 prov\u00e1d\u011bj\u00ed (viz \u201eV\u011bci, kter\u00e9 vy a ostatn\u00ed d\u011bl\u00e1te a poskytujete\u201c v Z\u00e1sad\u00e1ch pou\u017e\u00edv\u00e1n\u00ed \u00fadaj\u016f na Facebooku: <a href=\"https:\/\/www.facebook.com\/privacy\/policy\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/privacy\/policy\/<\/a>), jako\u017e i informace o za\u0159\u00edzen\u00edch, kter\u00e1 u\u017eivatel\u00e9 pou\u017e\u00edvaj\u00ed (nap\u0159. IP adresy, opera\u010dn\u00ed syst\u00e9m, typ prohl\u00ed\u017ee\u010de, jazykov\u00e9 nastaven\u00ed, \u00fadaje o souborech cookie; viz \u201eInformace o za\u0159\u00edzen\u00ed\u201c v Z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f Facebooku: <a href=\"https:\/\/www.facebook.com\/privacy\/policy\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/privacy\/policy\/<\/a>). Jak je vysv\u011btleno v Z\u00e1sad\u00e1ch pou\u017e\u00edv\u00e1n\u00ed \u00fadaj\u016f na Facebooku v \u010d\u00e1sti \u201eJak tyto informace pou\u017e\u00edv\u00e1me?\u201c, Facebook tak\u00e9 shroma\u017e\u010fuje a pou\u017e\u00edv\u00e1 informace k poskytov\u00e1n\u00ed analytick\u00fdch slu\u017eeb, zn\u00e1m\u00fdch jako \u201ePage Insights\u201c, pro provozovatele str\u00e1nek, aby jim pomohl pochopit, jak lid\u00e9 interaguj\u00ed s jejich str\u00e1nkami a obsahem s nimi spojen\u00fdm. Se spole\u010dnost\u00ed Facebook jsme uzav\u0159eli zvl\u00e1\u0161tn\u00ed dohodu (\u201eInformace o slu\u017eb\u011b Page Insights\u201c, <a href=\"https:\/\/www.facebook.com\/legal\/terms\/page_controller_addendum\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/legal\/terms\/page_controller_addendum<\/a>), kter\u00fd upravuje zejm\u00e9na to, jak\u00e1 bezpe\u010dnostn\u00ed opat\u0159en\u00ed mus\u00ed Facebook dodr\u017eovat a v \u010dem se Facebook zav\u00e1zal plnit pr\u00e1va subjekt\u016f \u00fadaj\u016f (tj. u\u017eivatel\u00e9 mohou nap\u0159\u00edklad zas\u00edlat informace nebo \u017e\u00e1dosti o v\u00fdmaz p\u0159\u00edmo Facebooku). Pr\u00e1va u\u017eivatel\u016f (zejm\u00e9na na informace, v\u00fdmaz, n\u00e1mitku a st\u00ed\u017enost u p\u0159\u00edslu\u0161n\u00e9ho dozorov\u00e9ho \u00fa\u0159adu) nejsou dohodami se spole\u010dnost\u00ed Facebook omezena. Dal\u0161\u00ed informace naleznete v \u010d\u00e1sti \u201eInformace o Page Insights\u201c (\"Informace o Page Insights\").<a href=\"https:\/\/www.facebook.com\/legal\/terms\/information_about_page_insights_data\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/legal\/terms\/information_about_page_insights_data<\/a>). Spole\u010dn\u00e1 odpov\u011bdnost je omezena na shroma\u017e\u010fov\u00e1n\u00ed a p\u0159ed\u00e1v\u00e1n\u00ed \u00fadaj\u016f spole\u010dnosti Meta Platforms Ireland Limited se s\u00eddlem v EU. Za dal\u0161\u00ed zpracov\u00e1n\u00ed \u00fadaj\u016f odpov\u00edd\u00e1 v\u00fdhradn\u011b spole\u010dnost Meta Platforms Ireland Limited, co\u017e se t\u00fdk\u00e1 zejm\u00e9na p\u0159ed\u00e1v\u00e1n\u00ed \u00fadaj\u016f mate\u0159sk\u00e9 spole\u010dnosti Meta Platforms, Inc. v USA; poskytovatel slu\u017eeb: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Irsko; <span class=\"prev_lb_wrp\">Pr\u00e1vn\u00ed z\u00e1klad: opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. f) GDPR); <\/span>Webov\u00e9 str\u00e1nky: <a href=\"https:\/\/www.facebook.com\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com<\/a>; Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f: <a href=\"https:\/\/www.facebook.com\/privacy\/policy\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/privacy\/policy\/<\/a>; Z\u00e1klad pro p\u0159ed\u00e1v\u00e1n\u00ed do t\u0159et\u00edch zem\u00ed: R\u00e1mec pro ochranu osobn\u00edch \u00fadaj\u016f (DPF).<\/li>\n\n\n\n<li><strong>LinkedIn: <\/strong>Soci\u00e1ln\u00ed s\u00ed\u0165 - Spole\u010dn\u011b se spole\u010dnost\u00ed LinkedIn Ireland Unlimited jsme zodpov\u011bdn\u00ed za shroma\u017e\u010fov\u00e1n\u00ed (nikoli v\u0161ak dal\u0161\u00ed zpracov\u00e1n\u00ed) \u00fadaj\u016f n\u00e1v\u0161t\u011bvn\u00edk\u016f generovan\u00fdch za \u00fa\u010delem vytv\u00e1\u0159en\u00ed \u201epage insights\u201c (statistik) na\u0161ich profil\u016f na LinkedIn.<br>Tyto \u00fadaje zahrnuj\u00ed informace o typech obsahu, kter\u00fd si u\u017eivatel\u00e9 prohl\u00ed\u017eej\u00ed nebo s n\u00edm interaguj\u00ed, nebo o akc\u00edch, kter\u00e9 prov\u00e1d\u011bj\u00ed, jako\u017e i informace o za\u0159\u00edzen\u00edch pou\u017e\u00edvan\u00fdch u\u017eivateli (nap\u0159. IP adresy, opera\u010dn\u00ed syst\u00e9m, typ prohl\u00ed\u017ee\u010de, jazykov\u00e9 nastaven\u00ed, \u00fadaje o souborech cookie) a informace z profilu u\u017eivatele, jako je pracovn\u00ed funkce, zem\u011b, odv\u011btv\u00ed, \u00farove\u0148 hierarchie, velikost spole\u010dnosti a zam\u011bstnaneck\u00fd status. Informace o ochran\u011b \u00fadaj\u016f o zpracov\u00e1n\u00ed u\u017eivatelsk\u00fdch \u00fadaj\u016f spole\u010dnost\u00ed LinkedIn naleznete v z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f spole\u010dnosti LinkedIn: <a href=\"https:\/\/www.linkedin.com\/legal\/privacy-policy\" target=\"_blank\" rel=\"noopener\">https:\/\/www.linkedin.com\/legal\/privacy-policy<\/a>. Uzav\u0159eli jsme zvl\u00e1\u0161tn\u00ed dohodu se spole\u010dnost\u00ed LinkedIn Ireland (\u201eDodatek o spole\u010dn\u00e9m spr\u00e1vci str\u00e1nek Page Insights\u201a (d\u00e1le jen \u2018Dodatek\u201c)), <a href=\"https:\/\/legal.linkedin.com\/pages-joint-controller-addendum\" target=\"_blank\" rel=\"noopener\">https:\/\/legal.linkedin.com\/pages-joint-controller-addendum<\/a>), kter\u00fd upravuje zejm\u00e9na bezpe\u010dnostn\u00ed opat\u0159en\u00ed, kter\u00e1 mus\u00ed LinkedIn dodr\u017eovat, a v n\u011bm\u017e se LinkedIn zav\u00e1zal plnit pr\u00e1va subjekt\u016f \u00fadaj\u016f (tj. u\u017eivatel\u00e9 mohou nap\u0159\u00edklad zas\u00edlat informace nebo \u017e\u00e1dosti o v\u00fdmaz p\u0159\u00edmo LinkedIn). Pr\u00e1va u\u017eivatel\u016f (zejm\u00e9na na informace, v\u00fdmaz, n\u00e1mitku a st\u00ed\u017enost p\u0159\u00edslu\u0161n\u00e9mu dozorov\u00e9mu \u00fa\u0159adu) nejsou dohodami se spole\u010dnost\u00ed LinkedIn omezena. Spole\u010dn\u00e1 odpov\u011bdnost je omezena na shroma\u017e\u010fov\u00e1n\u00ed \u00fadaj\u016f spole\u010dnost\u00ed Ireland Unlimited Company se s\u00eddlem v EU a jejich p\u0159ed\u00e1v\u00e1n\u00ed t\u00e9to spole\u010dnosti. Za dal\u0161\u00ed zpracov\u00e1n\u00ed \u00fadaj\u016f je odpov\u011bdn\u00e1 v\u00fdhradn\u011b spole\u010dnost Ireland Unlimited Company, co\u017e se t\u00fdk\u00e1 zejm\u00e9na p\u0159ed\u00e1v\u00e1n\u00ed \u00fadaj\u016f mate\u0159sk\u00e9 spole\u010dnosti LinkedIn Corporation v USA; poskytovatel slu\u017eeb: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Irsko; <span class=\"prev_lb_wrp\">Pr\u00e1vn\u00ed z\u00e1klad: opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. f) GDPR); <\/span>Webov\u00e9 str\u00e1nky: <a href=\"https:\/\/www.linkedin.com\" target=\"_blank\" rel=\"noopener\">https:\/\/www.linkedin.com<\/a>; Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f: <a href=\"https:\/\/www.linkedin.com\/legal\/privacy-policy\" target=\"_blank\" rel=\"noopener\">https:\/\/www.linkedin.com\/legal\/privacy-policy<\/a>; Z\u00e1klad pro p\u0159ed\u00e1v\u00e1n\u00ed do t\u0159et\u00edch zem\u00ed: R\u00e1mec ochrany osobn\u00edch \u00fadaj\u016f (DPF); mo\u017enost odhl\u00e1\u0161en\u00ed: <a href=\"https:\/\/www.linkedin.com\/psettings\/guest-controls\/retargeting-opt-out\" target=\"_blank\" rel=\"noopener\">https:\/\/www.linkedin.com\/psettings\/guest-controls\/retargeting-opt-out<\/a>.<\/li>\n\n\n\n<li><strong>Pinterest: <\/strong>Soci\u00e1ln\u00ed s\u00ed\u0165; poskytovatel slu\u017eeb: Pinterest Inc, 635 High Street, Palo Alto, CA, 94301, USA; Webov\u00e9 str\u00e1nky: <a href=\"https:\/\/www.pinterest.com\" target=\"_blank\" rel=\"noopener\">https:\/\/www.pinterest.com<\/a>; Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f: <a href=\"https:\/\/about.pinterest.com\/de\/privacy-policy\" target=\"_blank\" rel=\"noopener\">https:\/\/about.pinterest.com\/de\/privacy-policy<\/a>; Dal\u0161\u00ed informace: Dodatek o v\u00fdm\u011bn\u011b dat (DODATEK A): <a href=\"https:\/\/business.pinterest.com\/de\/pinterest-advertising-services-agreement\/\" target=\"_blank\" rel=\"noopener\">https:\/\/business.pinterest.com\/de\/pinterest-advertising-services-agreement\/<\/a>.<\/li>\n\n\n\n<li><strong>TikTok: <\/strong>Soci\u00e1ln\u00ed s\u00ed\u0165 \/ platforma pro video; poskytovatel slu\u017eeb: musical.ly Inc., 10351 Santa Monica Blvd #310, Los Angeles, CA 90025 USA; webov\u00e9 str\u00e1nky: <a href=\"https:\/\/www.tiktok.com\" target=\"_blank\" rel=\"noopener\">https:\/\/www.tiktok.com<\/a>; Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f: <a href=\"https:\/\/www.tiktok.com\/de\/privacy-policy\" target=\"_blank\" rel=\"noopener\">https:\/\/www.tiktok.com\/de\/privacy-policy<\/a>.<\/li>\n\n\n\n<li><strong>X: <\/strong>Soci\u00e1ln\u00ed s\u00ed\u0165; poskytovatel slu\u017eeb: Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Irsko; <span class=\"prev_lb_wrp\">Pr\u00e1vn\u00ed z\u00e1klad: opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. f) GDPR); <\/span>Webov\u00e9 str\u00e1nky: <a href=\"https:\/\/x.com\" target=\"_blank\" rel=\"noopener\">https:\/\/x.com<\/a>; Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f: <a href=\"https:\/\/x.com\/de\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/x.com\/de\/privacy<\/a>.<\/li>\n\n\n\n<li><strong>YouTube: <\/strong>Soci\u00e1ln\u00ed s\u00ed\u0165 a video platforma; poskytovatel slu\u017eeb: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irsko, mate\u0159sk\u00e1 spole\u010dnost: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f: <a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/policies.google.com\/privacy<\/a>; Mo\u017enost vzn\u00e9st n\u00e1mitku (opt-out): <a href=\"https:\/\/adssettings.google.com\/authenticated\" target=\"_blank\" rel=\"noopener\">https:\/\/adssettings.google.com\/authenticated<\/a>; Z\u00e1klad pro p\u0159ed\u00e1v\u00e1n\u00ed \u00fadaj\u016f do t\u0159et\u00edch zem\u00ed: R\u00e1mec pro ochranu osobn\u00edch \u00fadaj\u016f.<\/li>\n\n\n\n<li><strong>Xing: <\/strong>Soci\u00e1ln\u00ed s\u00ed\u0165; poskytovatel slu\u017eeb: XING AG, Dammtorstra\u00dfe 29-32, 20354 Hamburg, N\u011bmecko; Webov\u00e9 str\u00e1nky: XING AG, Dammtorstra\u00dfe 29-32, 20354 Hamburg, N\u011bmecko: <a href=\"https:\/\/www.xing.de\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.xing.de<\/a>; Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f: <a href=\"https:\/\/privacy.xing.com\/de\/datenschutzerklaerung\" target=\"_blank\" rel=\"noopener\">https:\/\/privacy.xing.com\/de\/datenschutzerklaerung<\/a>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"m328\">Z\u00e1suvn\u00e9 moduly a vlo\u017een\u00e9 funkce a obsah<\/h2>\n\n\n\n<p>Do na\u0161\u00ed online nab\u00eddky za\u010dle\u0148ujeme funk\u010dn\u00ed a obsahov\u00e9 prvky, kter\u00e9 z\u00edsk\u00e1v\u00e1me ze server\u016f jejich p\u0159\u00edslu\u0161n\u00fdch poskytovatel\u016f (d\u00e1le jen \u201eposkytovatel\u00e9 t\u0159et\u00edch stran\u201d). Ty mohou zahrnovat nap\u0159\u00edklad grafiku, videa nebo tla\u010d\u00edtka a p\u0159\u00edsp\u011bvky na soci\u00e1ln\u00edch s\u00edt\u00edch (d\u00e1le jednotn\u011b jen \u201eobsah\u201d).<\/p>\n\n\n\n<p>Integrace v\u017edy vy\u017eaduje, aby poskytovatel\u00e9 tohoto obsahu, kte\u0159\u00ed jsou t\u0159et\u00edmi stranami, zpracovali IP adresu u\u017eivatele, proto\u017ee bez IP adresy by nemohli odeslat obsah do prohl\u00ed\u017ee\u010de. IP adresa je tedy nutn\u00e1 k zobrazen\u00ed tohoto obsahu nebo funkce. Sna\u017e\u00edme se pou\u017e\u00edvat pouze obsah, jeho\u017e p\u0159\u00edslu\u0161n\u00ed poskytovatel\u00e9 pou\u017e\u00edvaj\u00ed IP adresu pouze k doru\u010den\u00ed obsahu. Poskytovatel\u00e9 t\u0159et\u00edch stran mohou pro statistick\u00e9 nebo marketingov\u00e9 \u00fa\u010dely pou\u017e\u00edvat tak\u00e9 tzv. pixelov\u00e9 zna\u010dky (neviditeln\u00e1 grafika, zn\u00e1m\u00e1 tak\u00e9 jako \u201eweb beacons\u201c). Pixelov\u00e9 zna\u010dky mohou b\u00fdt pou\u017eity k anal\u00fdze informac\u00ed, jako je n\u00e1v\u0161t\u011bvnost str\u00e1nek tohoto webu. Pseudonymn\u00ed informace mohou b\u00fdt tak\u00e9 ulo\u017eeny v souborech cookie v za\u0159\u00edzen\u00ed u\u017eivatele a mohou obsahovat mimo jin\u00e9 technick\u00e9 informace o prohl\u00ed\u017ee\u010di a opera\u010dn\u00edm syst\u00e9mu, odkazuj\u00edc\u00ed webov\u00e9 str\u00e1nky, \u010das n\u00e1v\u0161t\u011bvy a dal\u0161\u00ed informace o vyu\u017e\u00edv\u00e1n\u00ed na\u0161\u00ed online nab\u00eddky a tak\u00e9 mohou b\u00fdt propojeny s takov\u00fdmi informacemi z jin\u00fdch zdroj\u016f.<\/p>\n\n\n\n<p><strong>Pozn\u00e1mky k pr\u00e1vn\u00edm z\u00e1klad\u016fm:<\/strong> Pokud \u017e\u00e1d\u00e1me u\u017eivatele o souhlas s vyu\u017e\u00edv\u00e1n\u00edm slu\u017eeb t\u0159et\u00edch stran, je pr\u00e1vn\u00edm z\u00e1kladem pro zpracov\u00e1n\u00ed \u00fadaj\u016f souhlas. V opa\u010dn\u00e9m p\u0159\u00edpad\u011b jsou \u00fadaje u\u017eivatel\u016f zpracov\u00e1v\u00e1ny na z\u00e1klad\u011b na\u0161ich opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f (tj. z\u00e1jem na efektivn\u00edch, hospod\u00e1rn\u00fdch a pro p\u0159\u00edjemce p\u0159\u00edv\u011btiv\u00fdch slu\u017eb\u00e1ch). V t\u00e9to souvislosti bychom v\u00e1s tak\u00e9 r\u00e1di upozornili na informace o pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie v t\u011bchto z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f.<\/p>\n\n\n\n<ul class=\"wp-block-list m-elements\">\n<li><strong>Zpracov\u00e1van\u00e9 typy dat:<\/strong> \u00dadaje o pou\u017e\u00edv\u00e1n\u00ed (nap\u0159. nav\u0161t\u00edven\u00e9 webov\u00e9 str\u00e1nky, z\u00e1jem o obsah, doba p\u0159\u00edstupu), meta\/komunika\u010dn\u00ed \u00fadaje (nap\u0159. informace o za\u0159\u00edzen\u00ed, IP adresy), \u00fadaje o poloze (informace o zem\u011bpisn\u00e9 poloze za\u0159\u00edzen\u00ed nebo osoby), \u00fadaje o obsahu (nap\u0159. z\u00e1znamy v online formul\u00e1\u0159\u00edch), invent\u00e1rn\u00ed \u00fadaje (nap\u0159. jm\u00e9na, adresy), kontaktn\u00ed \u00fadaje (nap\u0159. e-mail, telefonn\u00ed \u010d\u00edsla).<\/li>\n\n\n\n<li><strong>Dot\u010den\u00e9 osoby:<\/strong> U\u017eivatel\u00e9 (nap\u0159. n\u00e1v\u0161t\u011bvn\u00edci webov\u00fdch str\u00e1nek, u\u017eivatel\u00e9 online slu\u017eeb), komunika\u010dn\u00ed partne\u0159i.<\/li>\n\n\n\n<li><strong>\u00da\u010dely zpracov\u00e1n\u00ed:<\/strong> Poskytov\u00e1n\u00ed na\u0161ich online slu\u017eeb a u\u017eivatelsk\u00e9 p\u0159\u00edv\u011btivosti, poskytov\u00e1n\u00ed smluvn\u00edch slu\u017eeb a z\u00e1kaznick\u00e9ho servisu, kontaktn\u00ed dotazy a komunikace, sledov\u00e1n\u00ed (nap\u0159. z\u00e1jmov\u00e9\/behavior\u00e1ln\u00ed profilov\u00e1n\u00ed, pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie), z\u00e1jmov\u00fd a behavior\u00e1ln\u00ed marketing, profilov\u00e1n\u00ed (vytv\u00e1\u0159en\u00ed u\u017eivatelsk\u00fdch profil\u016f), bezpe\u010dnostn\u00ed opat\u0159en\u00ed, spr\u00e1va a odpov\u011bdi na dotazy.<\/li>\n\n\n\n<li><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. f GDPR), souhlas (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. a GDPR), pln\u011bn\u00ed smlouvy a p\u0159edsmluvn\u00ed dotazy (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. b GDPR).<\/li>\n<\/ul>\n\n\n\n<p><strong>Pou\u017e\u00edvan\u00e9 slu\u017eby a poskytovatel\u00e9 slu\u017eeb:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list m-elements\">\n<li><strong>P\u00edsma Google (z\u00edskan\u00e1 ze serveru Google): <\/strong>Z\u00edsk\u00e1n\u00ed p\u00edsem (a symbol\u016f) za \u00fa\u010delem technicky bezpe\u010dn\u00e9ho, bez\u00fadr\u017ebov\u00e9ho a efektivn\u00edho pou\u017e\u00edv\u00e1n\u00ed p\u00edsem a symbol\u016f s ohledem na aktu\u00e1lnost a dobu na\u010d\u00edt\u00e1n\u00ed, jejich jednotnou prezentaci a zohledn\u011bn\u00ed p\u0159\u00edpadn\u00fdch licen\u010dn\u00edch omezen\u00ed. Poskytovatel p\u00edsem je informov\u00e1n o IP adrese u\u017eivatele, aby mohla b\u00fdt p\u00edsma zp\u0159\u00edstupn\u011bna v jeho prohl\u00ed\u017ee\u010di. D\u00e1le jsou p\u0159ed\u00e1v\u00e1ny technick\u00e9 \u00fadaje (nastaven\u00ed jazyka, rozli\u0161en\u00ed obrazovky, opera\u010dn\u00ed syst\u00e9m, pou\u017eit\u00fd hardware), kter\u00e9 jsou nezbytn\u00e9 pro poskytnut\u00ed p\u00edsem v z\u00e1vislosti na pou\u017eit\u00fdch za\u0159\u00edzen\u00edch a technick\u00e9m prost\u0159ed\u00ed. Tyto \u00fadaje mohou b\u00fdt zpracov\u00e1v\u00e1ny na serveru poskytovatele p\u00edsem v USA - P\u0159i n\u00e1v\u0161t\u011bv\u011b na\u0161\u00ed online nab\u00eddky odes\u00edl\u00e1 prohl\u00ed\u017ee\u010d u\u017eivatele po\u017eadavky HTTP na webov\u00e9 rozhran\u00ed Google Fonts API (tj. softwarov\u00e9 rozhran\u00ed pro na\u010d\u00edt\u00e1n\u00ed p\u00edsem). Webov\u00e9 rozhran\u00ed Google Fonts API poskytuje u\u017eivatel\u016fm soubory kask\u00e1dov\u00fdch styl\u016f Google Fonts (CSS) a pot\u00e9 p\u00edsma uveden\u00e1 v CCS. Tyto po\u017eadavky HTTP obsahuj\u00ed (1) IP adresu, kterou p\u0159\u00edslu\u0161n\u00fd u\u017eivatel pou\u017e\u00edv\u00e1 k p\u0159\u00edstupu na internet, (2) po\u017eadovanou adresu URL na serveru Google a (3) hlavi\u010dky HTTP, v\u010detn\u011b user agenta, kter\u00fd popisuje verzi prohl\u00ed\u017ee\u010de a opera\u010dn\u00edho syst\u00e9mu n\u00e1v\u0161t\u011bvn\u00edk\u016f webov\u00fdch str\u00e1nek, a tak\u00e9 odkazuj\u00edc\u00ed adresu URL (tj. webovou str\u00e1nku, na kter\u00e9 se m\u00e1 p\u00edsmo Google zobrazit). IP adresy nejsou na serverech spole\u010dnosti Google zaznamen\u00e1v\u00e1ny ani ukl\u00e1d\u00e1ny a nejsou analyzov\u00e1ny. Webov\u00e9 rozhran\u00ed Google Fonts API zaznamen\u00e1v\u00e1 podrobnosti o po\u017eadavc\u00edch HTTP (po\u017eadovan\u00e1 adresa URL, agent u\u017eivatele a odkazuj\u00edc\u00ed adresa URL). P\u0159\u00edstup k t\u011bmto \u00fadaj\u016fm je omezen a p\u0159\u00edsn\u011b kontrolov\u00e1n. Po\u017eadovan\u00e1 adresa URL identifikuje rodiny p\u00edsem, pro kter\u00e9 si u\u017eivatel p\u0159eje na\u010d\u00edst p\u00edsma. Tyto \u00fadaje jsou zaznamen\u00e1v\u00e1ny, aby spole\u010dnost Google mohla ur\u010dit, jak \u010dasto je ur\u010dit\u00e1 rodina p\u00edsem po\u017eadov\u00e1na. Pomoc\u00ed webov\u00e9ho rozhran\u00ed Google Fonts API mus\u00ed u\u017eivatelsk\u00fd agent p\u0159izp\u016fsobit p\u00edsmo, kter\u00e9 je generov\u00e1no pro p\u0159\u00edslu\u0161n\u00fd typ prohl\u00ed\u017ee\u010de. \u00dadaje o u\u017eivatelsk\u00e9m agentovi se zaznamen\u00e1vaj\u00ed p\u0159edev\u0161\u00edm pro \u00fa\u010dely lad\u011bn\u00ed a slou\u017e\u00ed k vytv\u00e1\u0159en\u00ed souhrnn\u00fdch statistik pou\u017e\u00edv\u00e1n\u00ed pro m\u011b\u0159en\u00ed obl\u00edbenosti rodin p\u00edsem. Tyto souhrnn\u00e9 statistiky pou\u017e\u00edv\u00e1n\u00ed jsou zve\u0159ej\u0148ov\u00e1ny na str\u00e1nce \u201eAnal\u00fdzy\u201c slu\u017eby Google Fonts. Nakonec je zaznamen\u00e1v\u00e1na adresa URL, na kterou je odkazov\u00e1no, aby bylo mo\u017en\u00e9 \u00fadaje pou\u017e\u00edt pro \u00fadr\u017ebu produkce a pro generov\u00e1n\u00ed souhrnn\u00e9 zpr\u00e1vy o nejlep\u0161\u00edch integrac\u00edch na z\u00e1klad\u011b po\u010dtu po\u017eadavk\u016f na p\u00edsma. Podle vlastn\u00edch informac\u00ed spole\u010dnost Google nepou\u017e\u00edv\u00e1 \u017e\u00e1dn\u00e9 informace shrom\u00e1\u017ed\u011bn\u00e9 slu\u017ebou Google Fonts k vytv\u00e1\u0159en\u00ed profil\u016f koncov\u00fdch u\u017eivatel\u016f ani k umis\u0165ov\u00e1n\u00ed c\u00edlen\u00fdch reklam; poskytovatel slu\u017eby: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irsko; <span class=\"prev_lb_wrp\">Pr\u00e1vn\u00ed z\u00e1klad: opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. f) GDPR); <\/span>Webov\u00e9 str\u00e1nky: <a href=\"https:\/\/fonts.google.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/fonts.google.com\/<\/a>; Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f: <a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/policies.google.com\/privacy<\/a>; Z\u00e1klad pro p\u0159ed\u00e1v\u00e1n\u00ed do t\u0159et\u00edch zem\u00ed: R\u00e1mec pro ochranu osobn\u00edch \u00fadaj\u016f (DPF); Dal\u0161\u00ed informace: <a href=\"https:\/\/developers.google.com\/fonts\/faq\/privacy?hl=de\" target=\"_blank\" rel=\"noopener\">https:\/\/developers.google.com\/fonts\/faq\/privacy?hl=de<\/a>.<\/li>\n\n\n\n<li><strong>Mapy Google: <\/strong>Integrujeme mapy slu\u017eby \u201eGoogle Maps\u201c poskytovan\u00e9 spole\u010dnost\u00ed Google. Zpracov\u00e1van\u00e9 \u00fadaje mohou zahrnovat zejm\u00e9na IP adresy a \u00fadaje o poloze u\u017eivatele; <strong>Poskytovatel slu\u017eeb:<\/strong> Google Cloud EMEA Limited, 70 Sir John Rogerson's Quay, Dublin 2, Irsko; <span class=\"prev_lb_wrp\">Pr\u00e1vn\u00ed z\u00e1klad: Souhlas (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. a) GDPR); <\/span>Webov\u00e9 str\u00e1nky: <a href=\"https:\/\/mapsplatform.google.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/mapsplatform.google.com\/<\/a>; Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f: <a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/policies.google.com\/privacy<\/a>; Z\u00e1klad pro p\u0159ed\u00e1v\u00e1n\u00ed do t\u0159et\u00edch zem\u00ed: R\u00e1mec pro ochranu osobn\u00edch \u00fadaj\u016f (DPF).<\/li>\n\n\n\n<li><strong>Videa na YouTube: <\/strong>Video obsah; Poskytovatel slu\u017eeb: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irsko; <span class=\"prev_lb_wrp\">Pr\u00e1vn\u00ed z\u00e1klad: Souhlas (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. a) GDPR); <\/span>Webov\u00e9 str\u00e1nky: <a href=\"https:\/\/www.youtube.com\" target=\"_blank\" rel=\"noopener\">https:\/\/www.youtube.com<\/a>; Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f: <a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/policies.google.com\/privacy<\/a>; Z\u00e1klad pro p\u0159ed\u00e1v\u00e1n\u00ed do t\u0159et\u00edch zem\u00ed: R\u00e1mec ochrany osobn\u00edch \u00fadaj\u016f (DPF); mo\u017enost odhl\u00e1\u0161en\u00ed: Opt-Out-Plugin: <a href=\"https:\/\/tools.google.com\/dlpage\/gaoptout?hl=de\" target=\"_blank\" rel=\"noopener\">https:\/\/tools.google.com\/dlpage\/gaoptout?hl=de<\/a>, Nastaven\u00ed zobrazov\u00e1n\u00ed reklam: <a href=\"https:\/\/myadcenter.google.com\/personalizationoff\" target=\"_blank\" rel=\"noopener\">https:\/\/myadcenter.google.com\/personalizationoff<\/a>.<\/li>\n\n\n\n<li><strong>Pou\u017eit\u00ed chatbota s um\u011blou inteligenc\u00ed (Google Gemini prost\u0159ednictv\u00edm Vertex AI)<\/strong><br>Na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch pou\u017e\u00edv\u00e1me chatbota \u0159\u00edzen\u00e9ho um\u011blou inteligenc\u00ed, kter\u00fd automaticky odpov\u00edd\u00e1 na dotazy u\u017eivatel\u016f a zlep\u0161uje na\u0161e slu\u017eby z\u00e1kazn\u00edk\u016fm.\n<ul class=\"wp-block-list\">\n<li><span style=\"text-decoration: underline;\">Typ a rozsah zpracov\u00e1n\u00ed<br><\/span>P\u0159i pou\u017e\u00edv\u00e1n\u00ed chatbota se texty (vstupy), kter\u00e9 zad\u00e1v\u00e1te do okna chatu, a technicky nezbytn\u00e1 metadata (nap\u0159. IP adresa) p\u0159en\u00e1\u0161ej\u00ed do platformy Google Cloud. K tomuto \u00fa\u010delu pou\u017e\u00edv\u00e1me slu\u017ebu Google Cloud Vertex AI (model: Gemini 3 Flash). Zpracov\u00e1n\u00ed dat prob\u00edh\u00e1 na serverech spole\u010dnosti Google. Podle podm\u00ednek pou\u017e\u00edv\u00e1n\u00ed slu\u017eby Google Vertex AI se zadan\u00e9 \u00fadaje nepou\u017e\u00edvaj\u00ed k tr\u00e9nov\u00e1n\u00ed model\u016f Google AI pro jin\u00e9 z\u00e1kazn\u00edky.<\/li>\n\n\n\n<li><span style=\"text-decoration: underline;\">\u00da\u010del zpracov\u00e1n\u00ed \u00fadaj\u016f<br><\/span>\u00da\u010delem zpracov\u00e1n\u00ed je interaktivn\u00ed zodpov\u00edd\u00e1n\u00ed dotaz\u016f u\u017eivatel\u016f a zv\u00fd\u0161en\u00ed efektivity na\u0161\u00ed podpory.<\/li>\n\n\n\n<li><span style=\"text-decoration: underline;\">Pr\u00e1vn\u00ed z\u00e1klad<\/span><br>Zpracov\u00e1n\u00ed je zalo\u017eeno na na\u0161em opr\u00e1vn\u011bn\u00e9m z\u00e1jmu na modern\u00ed, rychl\u00e9 a interaktivn\u00ed komunikaci s n\u00e1v\u0161t\u011bvn\u00edky na\u0161ich webov\u00fdch str\u00e1nek v souladu s \u010dl. 6 odst. 1 p\u00edsm. f GDPR.<\/li>\n\n\n\n<li><span style=\"text-decoration: underline;\">Doba skladov\u00e1n\u00ed<\/span><br>Historie chatu jsou ukl\u00e1d\u00e1ny lok\u00e1ln\u011b v na\u0161\u00ed datab\u00e1zi, aby byla zaji\u0161t\u011bna kvalita slu\u017eby. Tyto \u00fadaje automaticky ma\u017eeme podle klouzav\u00e9ho principu (ukl\u00e1d\u00e1n\u00ed posledn\u00edch 10 000 z\u00e1znam\u016f). Nad tento r\u00e1mec \u00fadaje neukl\u00e1d\u00e1me, pokud tomu nebr\u00e1n\u00ed z\u00e1konn\u00e9 povinnosti uchov\u00e1v\u00e1n\u00ed.<\/li>\n\n\n\n<li><span style=\"text-decoration: underline;\">P\u0159\u00edjemce \/ p\u0159evod do t\u0159et\u00ed zem\u011b<br><\/span>P\u0159\u00edjemcem \u00fadaj\u016f je spole\u010dnost Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irsko. \u00dadaje mohou b\u00fdt p\u0159ed\u00e1ny mate\u0159sk\u00e9 spole\u010dnosti Google LLC v USA. Spole\u010dnost Google je certifikov\u00e1na v souladu s r\u00e1mcem EU a USA pro ochranu osobn\u00edch \u00fadaj\u016f, kter\u00fd zaru\u010duje odpov\u00eddaj\u00edc\u00ed \u00farove\u0148 ochrany \u00fadaj\u016f. <\/li>\n\n\n\n<li><span style=\"text-decoration: underline;\">Pr\u00e1vo na n\u00e1mitku<\/span><br>Chatbota m\u016f\u017eete kdykoli p\u0159estat pou\u017e\u00edvat zav\u0159en\u00edm okna chatu. K dal\u0161\u00edmu p\u0159enosu dat pak nedojde.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"m12\">Vymaz\u00e1n\u00ed dat<\/h2>\n\n\n\n<p>\u00dadaje, kter\u00e9 zpracov\u00e1v\u00e1me, budou vymaz\u00e1ny v souladu s pr\u00e1vn\u00edmi po\u017eadavky, jakmile bude souhlas ud\u011blen\u00fd ke zpracov\u00e1n\u00ed odvol\u00e1n nebo jakmile p\u0159estanou platit jin\u00e1 opr\u00e1vn\u011bn\u00ed (nap\u0159. pokud ji\u017e neplat\u00ed \u00fa\u010del zpracov\u00e1n\u00ed t\u011bchto \u00fadaj\u016f nebo nejsou pro dan\u00fd \u00fa\u010del pot\u0159ebn\u00e9).<\/p>\n\n\n\n<p>Pokud \u00fadaje nejsou vymaz\u00e1ny, proto\u017ee jsou pot\u0159ebn\u00e9 pro jin\u00e9 a z\u00e1konem povolen\u00e9 \u00fa\u010dely, je jejich zpracov\u00e1n\u00ed omezeno na tyto \u00fa\u010dely. To znamen\u00e1, \u017ee \u00fadaje jsou blokov\u00e1ny a nejsou zpracov\u00e1v\u00e1ny pro jin\u00e9 \u00fa\u010dely. To se t\u00fdk\u00e1 nap\u0159\u00edklad \u00fadaj\u016f, kter\u00e9 mus\u00ed b\u00fdt uchov\u00e1v\u00e1ny z d\u016fvod\u016f obchodn\u00edho nebo da\u0148ov\u00e9ho pr\u00e1va nebo jejich\u017e uchov\u00e1v\u00e1n\u00ed je nezbytn\u00e9 pro uplatn\u011bn\u00ed, v\u00fdkon nebo obhajobu pr\u00e1vn\u00edch n\u00e1rok\u016f nebo pro ochranu pr\u00e1v jin\u00e9 fyzick\u00e9 nebo pr\u00e1vnick\u00e9 osoby.<\/p>\n\n\n\n<p>Dal\u0161\u00ed informace o vymaz\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f naleznete tak\u00e9 v jednotliv\u00fdch ozn\u00e1men\u00edch o ochran\u011b osobn\u00edch \u00fadaj\u016f v t\u011bchto z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"m15\">Zm\u011bna a aktualizace z\u00e1sad ochrany osobn\u00edch \u00fadaj\u016f<\/h2>\n\n\n\n<p>\u017d\u00e1d\u00e1me v\u00e1s, abyste se pravideln\u011b informovali o obsahu na\u0161ich z\u00e1sad ochrany osobn\u00edch \u00fadaj\u016f. Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f uprav\u00edme, jakmile to budou vy\u017eadovat zm\u011bny v n\u00e1mi prov\u00e1d\u011bn\u00e9m zpracov\u00e1n\u00ed \u00fadaj\u016f. Budeme v\u00e1s informovat, jakmile zm\u011bny budou vy\u017eadovat va\u0161i spolupr\u00e1ci (nap\u0159. souhlas) nebo jin\u00e9 individu\u00e1ln\u00ed ozn\u00e1men\u00ed.<\/p>\n\n\n\n<p>Pokud v t\u011bchto z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f uv\u00e1d\u00edme adresy a kontaktn\u00ed \u00fadaje spole\u010dnost\u00ed a organizac\u00ed, m\u011bjte na pam\u011bti, \u017ee se tyto adresy mohou v pr\u016fb\u011bhu \u010dasu m\u011bnit, a ne\u017e n\u00e1s kontaktujete, zkontrolujte si pros\u00edm tyto informace.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"m10\">Pr\u00e1va subjekt\u016f \u00fadaj\u016f<\/h2>\n\n\n\n<p>Jako subjekt \u00fadaj\u016f m\u00e1te podle GDPR r\u016fzn\u00e1 pr\u00e1va, kter\u00e1 vypl\u00fdvaj\u00ed zejm\u00e9na z \u010dl. 15 a\u017e 21 GDPR:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pr\u00e1vo na n\u00e1mitku:<\/strong> Z d\u016fvod\u016f t\u00fdkaj\u00edc\u00edch se va\u0161\u00ed konkr\u00e9tn\u00ed situace m\u00e1te pr\u00e1vo kdykoli vzn\u00e9st n\u00e1mitku proti zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f, kter\u00e9 se v\u00e1s t\u00fdkaj\u00ed a kter\u00e9 je zalo\u017eeno na \u010dl.6 odst.1 p\u00edsm. e) nebo f) GDPR, v\u010detn\u011b profilov\u00e1n\u00ed zalo\u017een\u00e9ho na t\u011bchto ustanoven\u00edch. Pokud jsou osobn\u00ed \u00fadaje, kter\u00e9 se v\u00e1s t\u00fdkaj\u00ed, zpracov\u00e1v\u00e1ny pro \u00fa\u010dely p\u0159\u00edm\u00e9ho marketingu, m\u00e1te pr\u00e1vo kdykoli vzn\u00e9st n\u00e1mitku proti zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f, kter\u00e9 se v\u00e1s t\u00fdkaj\u00ed, pro \u00fa\u010dely takov\u00e9ho marketingu, co\u017e zahrnuje i profilov\u00e1n\u00ed, pokud s takov\u00fdm p\u0159\u00edm\u00fdm marketingem souvis\u00ed.<\/li>\n\n\n\n<li><strong>Pr\u00e1vo odvolat souhlas:<\/strong> M\u00e1te pr\u00e1vo sv\u016fj souhlas kdykoli odvolat.<\/li>\n\n\n\n<li><strong>Pr\u00e1vo na informace:<\/strong> M\u00e1te pr\u00e1vo po\u017e\u00e1dat o potvrzen\u00ed, zda jsou dan\u00e9 \u00fadaje zpracov\u00e1v\u00e1ny, a vy\u017e\u00e1dat si informace o t\u011bchto \u00fadaj\u00edch, jako\u017e i dal\u0161\u00ed informace a kopii \u00fadaj\u016f v souladu s pr\u00e1vn\u00edmi po\u017eadavky.<\/li>\n\n\n\n<li><strong>Pr\u00e1vo na opravu:<\/strong> V souladu s pr\u00e1vn\u00edmi p\u0159edpisy m\u00e1te pr\u00e1vo po\u017e\u00e1dat o dopln\u011bn\u00ed \u00fadaj\u016f, kter\u00e9 se v\u00e1s t\u00fdkaj\u00ed, nebo o opravu nespr\u00e1vn\u00fdch \u00fadaj\u016f, kter\u00e9 se v\u00e1s t\u00fdkaj\u00ed.<\/li>\n\n\n\n<li><strong>Pr\u00e1vo na zru\u0161en\u00ed a omezen\u00ed zpracov\u00e1n\u00ed:<\/strong> V souladu s pr\u00e1vn\u00edmi po\u017eadavky m\u00e1te pr\u00e1vo po\u017eadovat, aby \u00fadaje, kter\u00e9 se v\u00e1s t\u00fdkaj\u00ed, byly okam\u017eit\u011b vymaz\u00e1ny, p\u0159\u00edpadn\u011b po\u017eadovat, aby bylo zpracov\u00e1n\u00ed \u00fadaj\u016f omezeno v souladu s pr\u00e1vn\u00edmi po\u017eadavky.<\/li>\n\n\n\n<li><strong>Pr\u00e1vo na p\u0159enositelnost \u00fadaj\u016f:<\/strong> M\u00e1te pr\u00e1vo z\u00edskat \u00fadaje, kter\u00e9 se v\u00e1s t\u00fdkaj\u00ed a kter\u00e9 jste n\u00e1m poskytli, ve strukturovan\u00e9m, b\u011b\u017en\u011b pou\u017e\u00edvan\u00e9m a strojov\u011b \u010diteln\u00e9m form\u00e1tu v souladu s pr\u00e1vn\u00edmi po\u017eadavky nebo po\u017e\u00e1dat o jejich p\u0159ed\u00e1n\u00ed jin\u00e9mu spr\u00e1vci.<\/li>\n\n\n\n<li><strong>St\u00ed\u017enost dozorov\u00e9mu org\u00e1nu:<\/strong> M\u00e1te tak\u00e9 pr\u00e1vo podat st\u00ed\u017enost u dozorov\u00e9ho \u00fa\u0159adu, zejm\u00e9na v \u010dlensk\u00e9m st\u00e1t\u011b sv\u00e9ho obvykl\u00e9ho bydli\u0161t\u011b, pracovi\u0161t\u011b nebo m\u00edsta \u00fadajn\u00e9ho poru\u0161en\u00ed, pokud se domn\u00edv\u00e1te, \u017ee zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f, kter\u00e9 se v\u00e1s t\u00fdkaj\u00ed, poru\u0161uje GDPR.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"m42\">Definice pojm\u016f<\/h2>\n\n\n\n<p>V t\u00e9to \u010d\u00e1sti naleznete p\u0159ehled pojm\u016f pou\u017eit\u00fdch v t\u011bchto z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f. Mnoh\u00e9 pojmy jsou p\u0159evzaty ze z\u00e1kona a jsou definov\u00e1ny p\u0159edev\u0161\u00edm v \u010dl. 4 GDPR. Z\u00e1konn\u00e9 definice jsou z\u00e1vazn\u00e9. N\u00e1sleduj\u00edc\u00ed vysv\u011btlivky maj\u00ed naopak p\u0159edev\u0161\u00edm napomoci porozum\u011bn\u00ed. Pojmy jsou uvedeny v abecedn\u00edm po\u0159ad\u00ed.<\/p>\n\n\n\n<ul class=\"wp-block-list glossary\">\n<li><strong>Vyhodnocen\u00ed akce n\u00e1v\u0161t\u011bvy:<\/strong> \u201eSledov\u00e1n\u00ed konverz\u00ed\u201c ozna\u010duje proces, kter\u00fd lze pou\u017e\u00edt k ur\u010den\u00ed \u00fa\u010dinnosti marketingov\u00fdch opat\u0159en\u00ed. Za t\u00edmto \u00fa\u010delem se obvykle na za\u0159\u00edzen\u00ed u\u017eivatele v r\u00e1mci webov\u00fdch str\u00e1nek, na nich\u017e marketingov\u00e1 opat\u0159en\u00ed prob\u00edhaj\u00ed, ulo\u017e\u00ed soubor cookie, kter\u00fd se pot\u00e9 znovu na\u010dte na c\u00edlov\u00e9 webov\u00e9 str\u00e1nce. M\u016f\u017eeme tak nap\u0159\u00edklad sledovat, zda reklamy, kter\u00e9 jsme um\u00edstili na jin\u00e9 webov\u00e9 str\u00e1nky, byly \u00fasp\u011b\u0161n\u00e9).<\/li>\n\n\n\n<li><strong>\u00dav\u011brov\u00e1 zpr\u00e1va:<\/strong> Automatizovan\u00e1 rozhodnut\u00ed jsou zalo\u017eena na automatick\u00e9m zpracov\u00e1n\u00ed \u00fadaj\u016f bez lidsk\u00e9ho z\u00e1sahu (nap\u0159. v p\u0159\u00edpad\u011b automatick\u00e9ho zam\u00edtnut\u00ed n\u00e1kupu na \u00fa\u010det, online \u017e\u00e1dosti o \u00fav\u011br nebo online postupu pod\u00e1n\u00ed \u017e\u00e1dosti bez lidsk\u00e9ho z\u00e1sahu. Podle \u010dl. 22 GDPR jsou takov\u00e1 automatizovan\u00e1 rozhodnut\u00ed p\u0159\u00edpustn\u00e1 pouze tehdy, pokud s nimi subjekt \u00fadaj\u016f souhlas\u00ed, pokud jsou nezbytn\u00e1 pro pln\u011bn\u00ed smlouvy nebo pokud vnitrost\u00e1tn\u00ed pr\u00e1vn\u00ed p\u0159edpisy tato rozhodnut\u00ed povoluj\u00ed.<\/li>\n\n\n\n<li><strong>Sledov\u00e1n\u00ed nap\u0159\u00ed\u010d za\u0159\u00edzen\u00edmi:<\/strong> Sledov\u00e1n\u00ed nap\u0159\u00ed\u010d za\u0159\u00edzen\u00edmi je forma sledov\u00e1n\u00ed, p\u0159i n\u00ed\u017e se informace o chov\u00e1n\u00ed a z\u00e1jmech u\u017eivatel\u016f zaznamen\u00e1vaj\u00ed nap\u0159\u00ed\u010d za\u0159\u00edzen\u00edmi do tzv. profil\u016f, a to tak, \u017ee se u\u017eivatel\u016fm p\u0159i\u0159ad\u00ed online identifik\u00e1tor. To umo\u017e\u0148uje analyzovat informace o u\u017eivatel\u00edch pro marketingov\u00e9 \u00fa\u010dely bez ohledu na pou\u017eit\u00fd prohl\u00ed\u017ee\u010d nebo za\u0159\u00edzen\u00ed (nap\u0159. mobiln\u00ed telefony nebo stoln\u00ed po\u010d\u00edta\u010de). U v\u011bt\u0161iny poskytovatel\u016f nen\u00ed online identifik\u00e1tor spojen s jasn\u00fdmi \u00fadaji, jako jsou jm\u00e9na, po\u0161tovn\u00ed adresy nebo e-mailov\u00e9 adresy.<\/li>\n\n\n\n<li><strong>maskov\u00e1n\u00ed IP:<\/strong> \u201eMaskov\u00e1n\u00ed IP\u201d ozna\u010duje metodu, p\u0159i n\u00ed\u017e se odstran\u00ed posledn\u00ed oktet, tj. posledn\u00ed dv\u011b \u010d\u00edsla IP adresy, tak\u017ee IP adresu ji\u017e nelze pou\u017e\u00edt k jednozna\u010dn\u00e9 identifikaci osoby. Maskov\u00e1n\u00ed IP je tedy prost\u0159edkem pseudonymizace postup\u016f zpracov\u00e1n\u00ed, zejm\u00e9na v online marketingu.<\/li>\n\n\n\n<li><strong>Z\u00e1jmov\u00fd a behavior\u00e1ln\u00ed marketing:<\/strong> Marketing zalo\u017een\u00fd na z\u00e1jmech a\/nebo chov\u00e1n\u00ed je takov\u00fd marketing, kdy jsou p\u0159edem co nejp\u0159esn\u011bji ur\u010deny potenci\u00e1ln\u00ed z\u00e1jmy u\u017eivatel\u016f o reklamy a dal\u0161\u00ed obsah. D\u011bje se tak na z\u00e1klad\u011b informac\u00ed o jejich p\u0159edchoz\u00edm chov\u00e1n\u00ed (nap\u0159. n\u00e1v\u0161t\u011bva ur\u010dit\u00fdch webov\u00fdch str\u00e1nek a setrv\u00e1n\u00ed na nich, n\u00e1kupn\u00ed chov\u00e1n\u00ed nebo interakce s jin\u00fdmi u\u017eivateli), kter\u00e9 jsou ulo\u017eeny v tzv. profilu. K t\u011bmto \u00fa\u010del\u016fm se zpravidla pou\u017e\u00edvaj\u00ed soubory cookie.<\/li>\n\n\n\n<li><strong>P\u0159evodn\u00ed m\u011b\u0159en\u00ed:<\/strong> M\u011b\u0159en\u00ed konverz\u00ed je proces, kter\u00fd lze pou\u017e\u00edt k ur\u010den\u00ed \u00fa\u010dinnosti marketingov\u00fdch opat\u0159en\u00ed. K tomuto \u00fa\u010delu se na webov\u00fdch str\u00e1nk\u00e1ch, na kter\u00fdch prob\u00edhaj\u00ed marketingov\u00e1 opat\u0159en\u00ed, obvykle ukl\u00e1d\u00e1 do za\u0159\u00edzen\u00ed u\u017eivatele soubor cookie, kter\u00fd se pot\u00e9 znovu na\u010dte na c\u00edlov\u00e9 webov\u00e9 str\u00e1nce. To n\u00e1m nap\u0159\u00edklad umo\u017e\u0148uje sledovat, zda reklamy, kter\u00e9 jsme um\u00edstili na jin\u00e9 webov\u00e9 str\u00e1nky, byly \u00fasp\u011b\u0161n\u00e9.<\/li>\n\n\n\n<li><strong>Osobn\u00ed \u00fadaje:<\/strong> \u201eOsobn\u00edmi \u00fadaji\u201c se rozum\u00ed ve\u0161ker\u00e9 informace t\u00fdkaj\u00edc\u00ed se identifikovan\u00e9 nebo identifikovateln\u00e9 fyzick\u00e9 osoby (d\u00e1le jen \u201esubjekt \u00fadaj\u016f\u201c); identifikovatelnou fyzickou osobou se rozum\u00ed osoba, kterou lze p\u0159\u00edmo \u010di nep\u0159\u00edmo identifikovat, zejm\u00e9na odkazem na ur\u010dit\u00fd identifik\u00e1tor, jako je jm\u00e9no, identifika\u010dn\u00ed \u010d\u00edslo, loka\u010dn\u00ed \u00fadaje, online identifik\u00e1tor (nap\u0159. cookie) nebo na jeden \u010di v\u00edce zvl\u00e1\u0161tn\u00edch prvk\u016f fyzick\u00e9, fyziologick\u00e9, genetick\u00e9, psychick\u00e9, ekonomick\u00e9, kulturn\u00ed nebo spole\u010densk\u00e9 identity t\u00e9to fyzick\u00e9 osoby.<\/li>\n\n\n\n<li><strong>Profilov\u00e1n\u00ed:<\/strong> \u201eProfilov\u00e1n\u00ed\u201c je jak\u00fdkoli typ automatizovan\u00e9ho zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f, kter\u00e9 spo\u010d\u00edv\u00e1 v pou\u017eit\u00ed t\u011bchto osobn\u00edch \u00fadaj\u016f k anal\u00fdze, vyhodnocen\u00ed nebo p\u0159edv\u00edd\u00e1n\u00ed ur\u010dit\u00fdch osobn\u00edch aspekt\u016f t\u00fdkaj\u00edc\u00edch se fyzick\u00e9 osoby (v z\u00e1vislosti na typu profilov\u00e1n\u00ed se jedn\u00e1 o informace t\u00fdkaj\u00edc\u00ed se v\u011bku, pohlav\u00ed, \u00fadaj\u016f o poloze a pohybu, interakce s webov\u00fdmi str\u00e1nkami a jejich obsahem, n\u00e1kupn\u00edho chov\u00e1n\u00ed, soci\u00e1ln\u00edch interakc\u00ed s jin\u00fdmi lidmi) (nap\u0159. z\u00e1jmy o ur\u010dit\u00fd obsah nebo produkty, chov\u00e1n\u00ed p\u0159i klik\u00e1n\u00ed na webov\u00e9 str\u00e1nky nebo um\u00edst\u011bn\u00ed). Soubory cookie a webov\u00e9 maj\u00e1ky se \u010dasto pou\u017e\u00edvaj\u00ed pro \u00fa\u010dely profilov\u00e1n\u00ed.<\/li>\n\n\n\n<li><strong>M\u011b\u0159en\u00ed dosahu:<\/strong> M\u011b\u0159en\u00ed dosahu (zn\u00e1m\u00e9 tak\u00e9 jako webov\u00e1 analytika) se pou\u017e\u00edv\u00e1 k vyhodnocen\u00ed toku n\u00e1v\u0161t\u011bvn\u00edk\u016f online nab\u00eddky a m\u016f\u017ee zahrnovat chov\u00e1n\u00ed nebo z\u00e1jem n\u00e1v\u0161t\u011bvn\u00edk\u016f o ur\u010dit\u00e9 informace, nap\u0159\u00edklad o obsah webov\u00fdch str\u00e1nek. Pomoc\u00ed anal\u00fdzy dosahu mohou majitel\u00e9 webov\u00fdch str\u00e1nek nap\u0159\u00edklad rozpoznat, v jak\u00e9m \u010dase n\u00e1v\u0161t\u011bvn\u00edci nav\u0161t\u011bvuj\u00ed jejich webov\u00e9 str\u00e1nky a jak\u00fd obsah je zaj\u00edm\u00e1. To jim umo\u017e\u0148uje nap\u0159\u00edklad l\u00e9pe p\u0159izp\u016fsobit obsah webov\u00fdch str\u00e1nek pot\u0159eb\u00e1m n\u00e1v\u0161t\u011bvn\u00edk\u016f. Pro \u00fa\u010dely anal\u00fdzy dosahu se \u010dasto pou\u017e\u00edvaj\u00ed pseudonymn\u00ed soubory cookie a webov\u00e9 maj\u00e1ky, kter\u00e9 umo\u017e\u0148uj\u00ed rozpoznat vracej\u00edc\u00ed se n\u00e1v\u0161t\u011bvn\u00edky a z\u00edskat tak p\u0159esn\u011bj\u0161\u00ed anal\u00fdzy vyu\u017e\u00edv\u00e1n\u00ed online nab\u00eddky.<\/li>\n\n\n\n<li><strong>Remarketing:<\/strong> Remarketing\u201e nebo \u201cretargeting\u201e spo\u010d\u00edv\u00e1 v tom, \u017ee se nap\u0159\u00edklad pro reklamn\u00ed \u00fa\u010dely zaznamen\u00e1, o kter\u00e9 produkty se u\u017eivatel na webov\u00e9 str\u00e1nce zaj\u00edmal, aby se mu tyto produkty p\u0159ipomn\u011bly na jin\u00fdch webov\u00fdch str\u00e1nk\u00e1ch, nap\u0159. v reklam\u00e1ch.<\/li>\n\n\n\n<li><strong>\u00dadaje o poloze:<\/strong> \u00dadaje o poloze vznikaj\u00ed, kdy\u017e se mobiln\u00ed za\u0159\u00edzen\u00ed (nebo jin\u00e9 za\u0159\u00edzen\u00ed s technick\u00fdmi po\u017eadavky na ur\u010den\u00ed polohy) p\u0159ipoj\u00ed k r\u00e1diov\u00e9 bu\u0148ce, s\u00edti WLAN nebo podobn\u00fdm technick\u00fdm prost\u0159edk\u016fm a funkc\u00edm pro ur\u010den\u00ed polohy. \u00dadaje o poloze slou\u017e\u00ed k ur\u010den\u00ed zem\u011bpisn\u011b ur\u010diteln\u00e9 polohy na zemi, na kter\u00e9 se p\u0159\u00edslu\u0161n\u00e9 za\u0159\u00edzen\u00ed nach\u00e1z\u00ed. \u00dadaje o poloze lze pou\u017e\u00edt nap\u0159\u00edklad k zobrazen\u00ed mapov\u00fdch funkc\u00ed nebo jin\u00fdch informac\u00ed z\u00e1visl\u00fdch na poloze.<\/li>\n\n\n\n<li><strong>Sledov\u00e1n\u00ed:<\/strong> Term\u00edn \u201esledov\u00e1n\u00ed\u201c se pou\u017e\u00edv\u00e1 v p\u0159\u00edpadech, kdy lze sledovat chov\u00e1n\u00ed u\u017eivatel\u016f v r\u00e1mci n\u011bkolika online slu\u017eeb. Informace o chov\u00e1n\u00ed a z\u00e1jmech se zpravidla ukl\u00e1daj\u00ed do soubor\u016f cookie nebo na servery poskytovatel\u016f sledovac\u00edch technologi\u00ed s ohledem na pou\u017e\u00edvan\u00e9 online nab\u00eddky (tzv. profilov\u00e1n\u00ed). Tyto informace pak mohou b\u00fdt pou\u017eity nap\u0159\u00edklad k tomu, aby se u\u017eivatel\u016fm zobrazovaly reklamy, kter\u00e9 pravd\u011bpodobn\u011b odpov\u00eddaj\u00ed jejich z\u00e1jm\u016fm.<\/li>\n\n\n\n<li><strong>Odpov\u011bdn\u00e1 osoba:<\/strong> \u201eSpr\u00e1vce\u201c je fyzick\u00e1 nebo pr\u00e1vnick\u00e1 osoba, org\u00e1n ve\u0159ejn\u00e9 moci, agentura nebo jin\u00fd subjekt, kter\u00fd s\u00e1m nebo spole\u010dn\u011b s jin\u00fdmi ur\u010duje \u00fa\u010dely a prost\u0159edky zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f.<\/li>\n\n\n\n<li><strong>Zpracov\u00e1n\u00ed:<\/strong> \u201eZpracov\u00e1n\u00edm\u201c se rozum\u00ed jak\u00e1koli operace nebo soubor operac\u00ed, kter\u00e9 se prov\u00e1d\u011bj\u00ed s osobn\u00edmi \u00fadaji, a\u0165 u\u017e automatizovan\u011b, \u010di nikoli. Tento pojem je \u0161irok\u00fd a zahrnuje prakticky ka\u017ed\u00e9 nakl\u00e1d\u00e1n\u00ed s \u00fadaji, a\u0165 u\u017e se jedn\u00e1 o shroma\u017e\u010fov\u00e1n\u00ed, anal\u00fdzu, ukl\u00e1d\u00e1n\u00ed, p\u0159ed\u00e1v\u00e1n\u00ed nebo vymaz\u00e1v\u00e1n\u00ed.<\/li>\n\n\n\n<li><strong>Vytvo\u0159en\u00ed c\u00edlov\u00e9 skupiny:<\/strong> Tvorba c\u00edlov\u00fdch skupin (nebo \u201evlastn\u00ed publikum\u201c) je term\u00edn pou\u017e\u00edvan\u00fd p\u0159i ur\u010dov\u00e1n\u00ed c\u00edlov\u00fdch skupin pro \u00fa\u010dely reklamy, nap\u0159. zobrazov\u00e1n\u00ed reklam. Nap\u0159\u00edklad na z\u00e1klad\u011b z\u00e1jmu u\u017eivatele o ur\u010dit\u00e9 produkty nebo t\u00e9mata na internetu lze usoudit, \u017ee tento u\u017eivatel m\u00e1 z\u00e1jem o reklamy na podobn\u00e9 produkty nebo o internetov\u00fd obchod, ve kter\u00e9m si produkty prohl\u00ed\u017eel. O \u201elookalike audiences\u201c (neboli podobn\u00e9 c\u00edlov\u00e9 skupiny) se zase jedn\u00e1 tehdy, kdy\u017e se obsah pova\u017eovan\u00fd za vhodn\u00fd zobrazuje u\u017eivatel\u016fm, jejich\u017e profily nebo z\u00e1jmy pravd\u011bpodobn\u011b odpov\u00eddaj\u00ed u\u017eivatel\u016fm, pro kter\u00e9 byly profily vytvo\u0159eny. Pro \u00fa\u010dely vytv\u00e1\u0159en\u00ed vlastn\u00edch publik a podobn\u00fdch publik se obecn\u011b pou\u017e\u00edvaj\u00ed soubory cookie a webov\u00e9 maj\u00e1ky.<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Datenschutzerkl\u00e4rung Einleitung Mit der folgenden Datenschutzerkl\u00e4rung m\u00f6chten wir Sie dar\u00fcber aufkl\u00e4ren, welche Arten Ihrer personenbezogenen Daten (nachfolgend auch kurz als &#8222;Daten\u201c bezeichnet) wir zu welchen Zwecken und in welchem Umfang verarbeiten. Die Datenschutzerkl\u00e4rung gilt f\u00fcr alle von uns durchgef\u00fchrten Verarbeitungen personenbezogener Daten, sowohl im Rahmen der Erbringung unserer Leistungen als auch insbesondere auf unseren Webseiten, [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"iawp_total_views":148,"footnotes":""},"class_list":["post-1527","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/vanfittery.de\/cs\/wp-json\/wp\/v2\/pages\/1527","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vanfittery.de\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/vanfittery.de\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/vanfittery.de\/cs\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/vanfittery.de\/cs\/wp-json\/wp\/v2\/comments?post=1527"}],"version-history":[{"count":0,"href":"https:\/\/vanfittery.de\/cs\/wp-json\/wp\/v2\/pages\/1527\/revisions"}],"wp:attachment":[{"href":"https:\/\/vanfittery.de\/cs\/wp-json\/wp\/v2\/media?parent=1527"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}